Searching for “Anduril Relic” on eBay turns up lots of prop swords lord of the ringsIt also returns a piece of metal taken from the wreckage of crashed drone Made by defense contractor Anduril. At $1,500, the drone piece is selling for a lot more than any dumb replica.
“Anduril Relic” was originally part of a collection of merchandise being sold online by defense contractor Anduril Industries. Founded in 2017 by Oculus designer Palmer Luckey, Anduril is an “AI-powered” effort by Luckey to apply the disruptive lessons of Silicon Valley to the defense industry. A big part of that project is making the defense industry cool again.
Late last month, Anduril opened a gear store that sells clothing and “relics.” The remains are “accident components recovered from Anduril R&D testing”. For just $120, anyone can own a broken weapon or a piece of a broken drone.
I admire the marketing here. This makes my gamer brain itch. Each “relic” is bagged and tagged. They are in vacuum-sealed clear plastic, with a sticker in the lower left corner indicating weight and rarity. As the rarity changes, so does the color of the sticker. an aluminum plate It is commonwhite. little exit is rareBlack. A fuel limit? Well, he is legendaryneon yellow.
Like most things in Lucky’s Life, the level and color rarity system is taken from video games. In another nod to the hobby that shaped him, Luckey borrowed a less popular feature of gaming: the loot box. There are two listings on the Gear Store for “Mysterious Relics”. With their features blurred out, a fan of Anduril will have to spend $120 and take what they get when the package arrives. Showing a little courtesy, the store lists the rarity of each blind item so you can at least keep your expectations in check.
Running a branded store of a defense company is not a new thing. Lockheed Martin there is a storefront Where employees and “fans” can purchase branded clothing made by Brooks Brothers and The North Face. What is different about Anduril is the target audience. It has the energy of post-millennial shit. Brooks Brothers wouldn’t be caught dead anywhere near this stuff. It’s too flashy, too weird, too online.
Lucky made a post informing about the opening of the store on 27th November. old magazine advertisement For Smith & Wesson firearms on the X. The store opened later that day. “Anduril Gear Store is finally live” Lucky Said in a post on”It took a lot of legal wrangling, literally years of work, to get it across the finish line – selling Anduril-branded consumer goods is a very different problem than selling Anduril-branded weapons.”
The initial offering of Anduril-branded merchandise was quite modest even by defense standards. The most striking pieces are the Anduril flight jackets. She has an Anduril patch on her right arm and neon yellow highlights that will stand out in the crowd. They are sold out.
It also has a rain spooner-design Anduril Hawaiian ShirtThe design shows Anduril-designed drones and weapons systems mixed with Hawaii’s native fauna. Lucky himself poses as the model for these shirts. There’s Lucky hanging off the side of a boat, the American flag fluttering in the background. Lucky is relaxing in the sun, lemonade in his hand, on his shirt are weapons of war that he makes. These are not sold.
The new gear store is for Normie Anduril fans. Real heads know that licensed Anduril merchant arrived earlier this year KomandoStore—An online shop where people can buy military-style clothing. Komandostore licensed the Anduril weapons Ghost and Altius, turned them into anime waifs, and created a short visual novel about the characters which it put on YouTube.
Short title, Help! My anime dreamgirl is an ALTIUS 600M Stray Munitions It tells the story of a boy who bought an ALTIUS 600M Stray Munitions on eBay from someone in Ukraine. Through the magic of anime, it transforms into a beautiful anime waifu. KomandoStore sells T-shirts, hoodies, patches and stickers featuring the characters.
“This is the best way to make new defense-contractor friends, confuse the staff at your local airbase, or seriously alarm your friends and family,” the listing on the site says. “Special thanks to Palmer Luckey and the Anduril staff for: a) saving the western world from itself and b) staying cool with a bunch of idiots flying their drones. Anduril™ ALTIUS™ GHOST™ Anduril style triangle with three curved arms logo, Anduril Industries Inc. are trademarks of, used under license.
Luckey aims to become more than just a defense contractor. he is one declared preacher Which seeks to profoundly change the way America and the West think about defence. Their project is not just to disrupt the defense industry, but to make the defense industry cool again. He’s using loot boxes and anime waifs to do this.
