Adobe is diving deep into artificial intelligence with a new investment in synthesia, a British AI startup that allows users to make videos with life avatar and voiceover in 140+ languages. CNBC Officially confirmed that Adobe’s Venture Capital Arm gave synthesia an unknown amount as part of the “strategic partnership”.
While neither the company shared detailed terms of the deal, the step indicates Adobe’s growing interest in AI tools that can increase and interrupt the traditional video workflows. The platform of synthesia enables users to create videos using text prompts and AI-rendered avatars-including customized versions of real people. Users can choose from more than 230 pre-made avatars on the site of synthesia. They can make their own from a distance in a synthesia studio or on individual devices.
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| The purpose of synthesia is to make video production faster and easier by using text prompts and AI-borne avatars. |
The company claims that more than 70% of Fortune 100 companies use their devices. Synthesia CEO Victor Ripperbeli said, “We are building the world’s leading AI video platform for enterprise, and Adobe’s investment valides that direction.” “We share a vision: democratization of high quality material manufacturing and making enterprise communication faster and more effective.”
Adobe, with an estimated market cap of $ 150 billion, is known for its creative devices such as Photoshop and Premier Pro – widely used in professional video production later. This partnership may expand the appearance of Adobe in the AI-U-Mool video generation. This is not Adobe’s first forest in related startup investment. The company attempted to acquire Fig For $ 20 billion due to regulatory changes in European Union and UK, previous bets in companies Vidmob And caption Be successful.
With Adobe’s investment news, synthesia announced that it had crossed $ 100 million in the annual recurring revenue (ARR). Ripperbelly said that the company has increased by 100% year-on-year, and ARR has placed it in “a very small group of AI-root companies with” real commercial traction “.
Despite its rapid growth, the enterprise is unable to. According to filing with the UK Company House, in 2023, Synthesia posted a pre-tax loss of £ 25.2 million at a revenue of £ 25.7 million. However, profitability is not a near -term priority.
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| One of the contestants of synthesia is the Sora tool of OpenEE. |
“We have not chased development at any cost,” Ripperbelly said that the company still had the remaining capital remaining capital from the previous funding round in 2023. This was the last January value of $ 2.1 billion in January. Synthesia faces competition from rivals, which includes Colosian, FilmoraAnd Veed.io, Open AI’s Sora Also provides a text-to-video model.
This partnership with Creative Software’s world’s leading manufacturer Adobe indicates a broader tendency. AI video is being seen as a tool for enterprise communication. It is becoming less about cameras and crew and more about lesson and creativity.
