Game maker Activities Blizard confirmed that some of its most popular titles are generated by AI. The disclosure, which is listed on call of duty: Black Oms 6’s Game page on Steam, online AI of the online gaming platform follows the recent introduction of transparency policies.
It comes at a time when gaming developers and publishers continue to determine the role of AI in design and innovation, struggling with concerns over transparency, quality and job displacement. “Our team uses generic AI tools to help develop some in-game assets,” activities Said in the disclosure section Sports page.
Zombie Santa’s scary AI hand
Fans watched irregularities in call of duty, including fans irregularities Zombie Santa with extra fingers And other deformed elements that looked closed. (The AI-Janit Imagery struggles with notorious appendages).
Fans criticized the discovery and urged the company to be more transparent about the use of AI. Activision for selling AI-borne cosmetic bundles for virtual currency faced backlash in the past-bought with real money-without disclosing the use of AI.
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In January 2025, Steam’s original company, valve, introduced AI disclosure policies Developers need to clarify how AI sports contribute to development and execution. The valve said on its website, “It has taken us some time to find out, and we are sorry that it has become difficult for some developers to make decisions around our game.”
“But we do not feel that we serve our players or developers partners, which is very complicated. When necessary, the decision,” it was added.
In 2023, activities were Acquired For $ 69 billion by Microsoft. A year later, Microsoft cut about 2,000 jobs in his gaming division, which was part of a report attempt to pive more towards AI.
AI professionals and opposition in sports
Despite concerns, some experts believe that the use of AI in sports development may bring about more innovation if properly regulated.
“While I understand some concerns on the training of AI model – we can do and do better in their development – one thing that I have kept is that AI is a new tool that is a new tool that provided the aspects of sports development. Will help, “James Casey, Associate Professor at the Computer Game Design Program of George Mason University. “But like other devices that have been adopted over time, we need to monitor and manage their use.”
Casey cited the rise of game engines such as unity and unrealistic, which strengthened the sports-making process and transferred the types of jobs required to develop modern games. “Technologies like AI will do this way,” he said.
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“In the case of activities material, the use of AI was easily clear, which indicates the lack of creative inspection. Whether or how art is produced, whether it is an internal artist, an outsource or generative AI, still happening The requirement requires the accountability to the results, “he said.
Will McCon-White, an analyst of Forester, told CNET that AI could set a wide example of valve for transparency, possibly shaping industry standards and affecting consumer expectations.
“Some marketplaces, such as Steam/Valve, have taken a firm stance that if you use AI you need to flagged it down, but it is going to be complicated if other marketplace does not follow the suit,” He said.
