Since returning to Britain from Ukraine in 2021, Masha Popova did not stay in the same place for more than six months. The web of London Rental Market and its uncertain disturbances is cruel, but the designer has discovered ways to romantic her journey lifestyle by looking at Sophie Calle’s 1984 project, hotelIn which the artist spent three weeks as a chamber in Venice Pension, the individual scars who were photographed with a vioristic details left behind in their rooms (lipstick-ereted handkerchiefs, pharmaceutical bottles, creases on a bedshow Was loaded). Popova said in his preview of his fall collection at his East London Studio, “I recognized those temporary places and how they are feeling inside.” “I move so much that I do not even unpack.”
Proposal of this season – through a look book and shooting of the film at the Langam Hotel – was the most autobiographical of Popova till date: an attempt to find a feeling of comfort amidst the continuous movement. He presented Indigo bombers with a resort bathrobe’s fuzzy shawl collar; Striped shirts with scarf resembling sleeping bedspreads; And keeping two-tone corderoes in mind the experienced clothes of an old school suite. It was only on inspecting closely that the clothes discovered a glimpse of their own fleeting focus. The straps at a coul-back minidress slipped from the shoulders, while the zippers on a double-layered pencil skirt were half-jammed on the knee. The designer said, “I always want to catch the idea of living-in clothes.” “To tell the story of the person inside them.”
This brings us to Popova’s core denim offering, which covers her signature bias-cut boot-legs as well as skinny with protective wax, in which something comes to lightly exposed to the process of natural aging judicial. The areas were implemented to release. The long hems were treated with a sticky resin on the spaghetti-strap dress, such as splash in petrol. An integrated jersey hoodi and sleeveless blazer was distressed by a septic brown dye. The designer said, “The ancient look of new clothes seems to be solid and dead for me.” , “Clothing, like humans, become more beautiful with age,” he said. “These flaws are raids of life.”