Shoe brand visa Brooklyn Lime-plaster walls and displays in Store JDY by local studio office are exposed Brick work And an external courtyard wrapped in red wood.
The Williamsburg space of the French footwear company was designed to reflect “stability-centered ethos and minimum aesthetics”. Office JD,
The studio left the original material of the single-storey building untouched, which exposes red bricks, concrete blocks and plasterwork on two walls in the open-selling floor.
Another wall and a step display was covered in a custom lime plaster mix developed in collaboration with local craftsmen.
A single white shelf with C-shaped section is affixed to the opposite brick surface, which displays more pairs of trainers with a 37-foot (11.3-meter) length.
“The resulting amalgamation of various colors and textures serves as the background of white sales surfaces, the only ‘new’ finish in the store,” said the office JD.
Buffer is arranged on the floor of buffer concrete when trying on shoes to use rectangular solid white oak benches for shopkeepers.
The same wooden variety creates a counter and storage for a repair shop in the back, which offers kids Visa Products and other shoes.
The studio stated that the exterior of the building’s masonry was re -painted, and a large storefront window and pivot entrance was installed “to provide a dramatic view in the space”, the studio said.
A adjacent courtyard was also replaced to host external phenomena and activation, with red wooden panels, globe -shaped lights and a pergola.
Office JDY said, “brightly painted and overturned two storage areas with a cool interior and attach two storage areas, while the new pergola structure in the back of the yard includes withdrawn colors.”
The visa was established in Paris in 2004, but did not open its first dedicated retail place until 2023.
Like Brooklyn location, it Store in Madrid Plantia was designed to deliberately look incomplete by Estdio.
Williamsburg apparel is a popular place for retailers, such as with brands Everlane And Scrutiny Also maintain outposts in the neighborhood.
Is by photography Eric Patschec,
Project Credit:
architecture: Office JD – Yanik Nepheng, Principal; Daniel Salensky, Principal; Pej Gombert, Designer
Internal decoration: Office JDY (same team as above)
Meep Engineering: Associate Engineering Office – Simon Loi, Principal
lighting design: Seed – Galsana Heshmati, Principal; Lindsay Diet, Design Director and Project Manager; Sara Gentle, Designer
Construction: 212 renewal group
Millwork/Cabinet: 212 renewal group
Plaster: Shivering studio
