This story was updated at 6:45pm EST on 10/07/25 to reflect Amazon Prime Day pricing.
It’s here! At long last! The hours of sleuthing the world’s largest online retailer for its Prime Day deals under $100 has finally paid off. Behind your curious browsing is one bobbed and bleary-eyed writer searching for the best October Prime Day deals with a ferocity known only to coupon-cutters. To shopping editors, Amazon’s Prime Big Deal Days are the bi-annual triathlon of capitalism. Black Friday is just a little snot-nosed punk swinging his fists in the air.
I’ve done the heavy lifting for you and approached this cull of Amazon sale finds artfully: there’s been a lot of curation involved, price checking, scanning drop down menus for material, quality, and warranty policies. I’ve toiled long and hard to find budget shoppers things to love during Amazon’s mega-shopping holiday. Cordless vacuums, silky sheet sets, sculptural furniture, a plethora of tech deals lined up, as well as some personal favorites with deep discounts (Peugeot, this meat thermometer, this Anker speaker I’ve had for five years).
Among these many deals are Kindles, Airpod Pros, laptops, and a plethora of other best sellers in cookware, kitchen appliances, home decor, as well as tech gadgets like Bluetooth speakers, robot vacuums, and air purifiers—all for half the price of a haircut in New York City. The best deals will be popping up and disappearing throughout the 48-hour event, so if you see something you like, we’d recommend smashing the add to cart before it’s subsumed back into the ether of commerce. And if the Ninja air fryer model you’re after isn’t yet on sale? Check back in 12 hours.
If we do say so ourselves, we’re Amazon bedding experts at this point, with ample testing in the comforter, duvet cover, pillow, and mattress categories. We’re excited to see some of our favorites are on sale, like the Mellanni Luxury sheet set, which ranked highly in our best sheets roundup. This Casper pillow two-pack also sneaks in under the $100 mark, which contributor Madeleine Luckel reviews as meeting the “sweet spot in terms of its firmness” and being “thick enough to work perfectly as a stand-alone sleep piece.”
Boll & Branch Down Alternative Pillow
Allergy-prone sleepers can still indulge in hotel-level comfort with Boll & Branch’s down alternative pillow. Per my review: “Usually I prefer down, but it’s genuinely impossible for me to tell the difference here.”
Boll & Branch Plush Bath Sheet Set
We’re die-hards for Boll & Branch everything—we’ve even written a dedicated article on what Amazon finds we love from them. Our digital features editor Charlotte Collins says it best: “This towel is 100% organic cotton and it is sooo fluffy—really just heavenly soft. The towels have a sponge-like, very absorbent material. It’s a quicker drying process than with any non-hotel towel I’ve ever used.”
California Design Den 100% Egyptian Cotton Sheets
“Though I was admittedly a little wary at first due to the thickness of the cotton (which read as too hot in my mind), the 1,000-thread-count sheets proved to be cool and airy on warmer nights and particularly cozy in cooler temperatures when I paired them with my favorite comforter,” says commerce editor Audrey Lee of this set, which we rank as our favorite cotton sheets in our Amazon bedding guide.
Coop Home Goods Original Adjustable Pillow
Several staffers are fans of Coop’s adjustable pillow, and for good reason. The top pick in our Amazon pillow story, associate commerce director Lori Keong notes that it’s incredibly “plushy they are to snooze on in all sleep positions.” Commerce producer Lauren Arzbaecher adds that it’s been “life-changing” for her sleep routine: “The memory foam and microfiber combo has helped with movement isolation so I don’t wake up with a stiff neck anymore, plus it just feels luxurious.”
Mellanni Luxury Hotel Sheet Set
Rated the “best cooling sheets on a budget,” this has long been an editor pick for the best Amazon sheets. Contributor Kristi Kellogg calls them “lightweight and airy,” and verifies they hold up after numerous washes.
Bedsure Tufted Boho Comforter Set
This comforter set in beige and white has a fun textural element and bohemian detail to it that can amplify any bedroom that’s gone a little too minimalist.
Julia Harrison
Beckham Hotel Collection Bed Pillows (Set of 2)
We talk about these pillows a lot because they deliver a lot for $60 (now down to $42!). I’ve once promoted these for the shopper in search of a good mid-plush option and a luxury choice at a completely reasonable price.
Decor Deals Under $100: Up to 60% Off
While it may take some digging, Amazon’s home decor section has some impressive gems—including midcentury silhouettes, modern details, and Bauhaus designs. Cozy up your space with a new area rug from an editor-approved brand, or score a vintage-adjacent wicker basket for under $50.
SOKCVSEA Candle Warmer Lamp with Bulbs
A candle warmer is an easy way to decorate a space while preserving the lifespan of your favorite scents thanks to the wax melting without an open flame.
ooit Ceramic Vases (Set of 3)
Thanks to these ceramic bud vases, minimalists can welcome some greenery in their space without compromising their muted aesthetic.
Safavieh La Jolla Rug
On the opposite side of the spectrum, maximalists will find a lot to love with this bohemian La Jolla rug—the deep, vibrant blues will keep any space from appearing too stark.
Ridhi Hand Block Print Cotton Tablecloth
A hand block-printed tablecloth brings a grounding element to your tablescape, and this floral print in particular is an impactful way to brighten your dining room as well as make it feel welcoming.
G-SAFAVA Foot Switch Floor Lamp
Give your space a splash of midcentury modern style with this floor lamp. With an arched design and brass-like detailing, we’d swear it was more expensive than its under-$80 price tag.
Furniture Deals Under $100: Up to 30% Off
Scouting out the best Amazon Prime furniture that’s both stylish and affordable can feel like an endless scroll, which is why we’ve gone ahead and done the work for you here. Whether you’re looking for a budget-friendly home office upgrade in the form of a sturdy office chair, some extra storage, or an affordable mid-century option, we’ve got you covered.
Yamazaki Home 2-Tier Entryway Organizer
Messy entryways are no match for this rack. It has two tiers designed to hold shoes underneath and items like tote bags on top.
Yaheetech Mid-Century Modern Armchair
Bouclé is an on-trend, soft-to-the-touch fabric we can’t get enough of, and this upholstered chair is 15% off for Prime Day. If you’re more into faux leather, some of those options are even further discounted.
Sweetcrispy Ergonomic Desk Chair
Work from home has its perks, but it also has its back aches. This ergonomic desk chair is beloved by over 5,000 customers for its lumbar support and consequential pain relief.
Olixis Lift Top Coffee Table
I’m huge into furniture that can hide things like: someone else’s mail mistakenly delivered to your apartment but you feel guilty throwing it away, puzzle pieces you found long after cleaning up the puzzle, the ten random tarot card sets you’ve accrued through lukewarm acquaintances bringing you birthday gifts. It would appear over a thousand Amazon customers are into that also.
Amazon Basics Metal Bed Frame
We’ve put off our guest room essentials, too, so we mean this without judgement, but at $42, it could be time to start assembling the basics, especially ahead of the holidays.
Tech Deals Under $100: Up to 80% Off
Apple wireless earbuds with noise cancellation, Anker everything, and customer-favorite Bose speakers are all discounted right now, with the retailer offering some of the lowest prices we’ve seen on lots of other gems too. Now’s your chance to save on all sorts of smart home improvement gems—no coupon needed.
Ring Battery Doorbell
Ring’s video doorbell is half off, too—its best price yet—in case you’re hoping to catch a porch pirate. It offers motion notifications and two-way audio for premium home security.
JBL FLIP 5 Bluetooth Speaker
Chances are you have sometime, somewhere, connected to this bluetooth speaker. They’re ubiquitous, and for good reason—they’re battery life feels somewhat infinite, they’re waterproof, and JBL’s ability to pack great sound into something more or less the size of a hot dog is endlessly baffling. With this little JBL, you can play the right song for the moment anywhere and everywhere. Can’t put a price on that (you can—it’s $90).
Tapo by TP-Link 2K QHD Indoor/Outdoor Security Camera
Here’s an outdoor security camera to ensure nothing goes awry while you’re at work or on vacation. More than 11,000 customers are happy with its quality, value, and ease of use.
Amazon Fire HD Tablet
Amazon is really baiting us to breakup with our iPads by offering 50% off the newest generation of their Fire tablet. For those who love to read, watch, draw on the go (see: long, long flights), this is a godsend, especially at one-tenth the price of an iPad. This model has 3 GB RAM, 32 GB, and 13 hours of battery life on a single charge.
Beats Solo 4 Headphones
For anyone who frequents the subway (or Equinox), the Beats Solo are ubiquitous. If you’re looking for a truly solipsistic sound experience, these wireless headphones have a massive fan base for their sound quality, battery life, and style. These ring in at $129—sorry for cheating on this list—but it felt like a close enough deal to make it known in case you’ve had your eye on these.
Magsafe Portable Charger Power Bank
This MagSafe is worth tossing in the cart while you’re at it, down 78%. This is a portable charger you can’t lose—that is, unless you lose your phone. The MagSafe holds one full charge for an iPhone 16, which means only God knows what it can do for whatever remains of your iPhone 12. Send it to the moon, probably. You can recharge it with a USB-C cord, meaning there’s one less random charger you have to keep track of.
Apple AirTag
They took their sweet time throwing this one on sale, but at long last—the Apple airtag is ever-so-slightly discounted. You never think you need these until you realize how terribly bad you do—when you’re stranded in London, for example, your wallet drifting among the pubs or taxis, or nightcrawlers who lifted it. Or perhaps you just left it in the bathroom? If you had an Apple airtag, you’d know. Don’t wait until it’s too late.
Anker Soundcore 2 Portable Bluetooth Speaker
I am however, loyal to this Anker Soundcore speaker that I’ve had for the better part of 5 years and while it’s now weaker to hold a charge, I’ve found it extremely portable, durable, offering great sound quality and in its heyday had a battery life so long I managed to lose the charger for months in between.
Apple AirPods 4
Oh, nothing but a life-changing item at a 30% discount.
Amazon Fire TV 2.0 Speaker Soundbar
This slim sound bar keeps from being an eye-sore on your console, you nearly forget it’s there, and the three dimensional surround sound means you can blast Love Island drama to your heart’s content.
Soundcore by Anker P20i True Wireless Earbuds
At half their original price, these budget-friendly wireless earbuds from Anker might make nice backups should anything happen to your go-tos.
Furbo 360° Dog Camera
I have it on good authority that this Furbo camera is particularly helpful in reducing anxiety for new pet owners, especially those with chewing puppies. On more than one occasion I’ve seen it deliver a dog from the demise of their internal organs, only halfway into a roll of paper towels before their owner caught them in the act and ran home.
SHOKZ OpenRun Sport Headphones
For those who repel the idea of noise-cancelling headphones, these deliver high-quality sound without drowning out the noise of oncoming traffic—an essential for city runners or anyone who can’t seem to stay out of the bike path. They’re also waterproof and sweat-resistant, which is more than we can say for our (beloved) Airpods.
Amazon Kindle (16 GB)
You love them or you hate them, but you have to admit—people with Kindles are really starting to out-read people who protest their existence. If you can make the switch to e-books, we shyly recommend it, for the weight of your packed bag, and for the windmills of your mind.
Bose SoundLink Bluetooth Speaker
A Bose best-seller, and for good reason. This piece delivers particularly impressive waterproof sound, with a 12-hour battery life and bright enough colorways, it’s hard to lose in the grass (IYKYK).
Ring Indoor Cam
At half off, Prime members can achieve the indoor security of their wildest dreams with a security camera that delivers footage directly to your phone. This can deliver a live stream to your iPhone and 24/7 with its color night vision.
Vacuums and Cleaning Deals Under $100: Up to 36% Off
These cleaning deals may not be the most glamorous, but they’re helpful for maintaining a spotless (or at least less messy) home with a little more ease. Right now, Bissell’s stick vacuums are deeply discounted, as well as Black + Decker’s cordless vacuum options with loads of five-star ratings.
Bissell Mini Little Green Machine
Surely you’ve seen it and considered it before—this portable upholstery cleaner that Baker calls the mini version “a lifesaver with removing spills—even thick messes like mustard from my carpet” in her comprehensive review.
Black + Decker Dustbuster AdvancedClean Handheld Vacuum
This dustbuster from Black & Decker is an Amazon bestseller year after year for its powerful suction, portability, powerful battery life, and efficiency. It’s racked up over 100,000 positive reviews, which feels like a warranty in-and-of itself.
Kitchen Essentials Under $100: Starting at $13
Maybe it’s finally time to replace the wine glasses that your guests slowly but surely shattered, or maybe you’re simply in the mood to upgrade your food processor—either way Amazon’s delivering with their seemingly endless supply of kitchen deals. The site is stacked with dozens of deals on top-rated baking dishes, plus every brand of blender, coffee maker, slow cooker, and toaster oven under the sun.
Our Place Mini Always Pan
Our Place is an Internet favorite for its contemporary cookware in cute colors. Case in point: The Mini Always Pan 2.0. It’s available in a range of pastel and neutral colorways for some eye candy for the kitchen. It’s also just as versatile for making a meal: It’s designed to function as a fry pan, steamer, and more.
KIVY Pedestal Fruit Bowl
Every dining room needs a proper centerpiece bowl. This one, made of concrete, comes in two neutral hues and provides enough visual interest without overpowering the rest of your decor.
Blueland Dishwasher Detergent Tablets (Pack of 60)
In a commerce landscape of products going natural and not always nailing it, Blueland over-delivered. Their products are totally clean, plastic-free, eco-friendly and—here’s the kicker—extremely effective. Their line is of the sort that makes you question how necessary it was to put rocket fuel on every surface in our home for the sake of perceived cleanliness, while still being steps above “putting vinegar on it” as my father is always recommending.
NutriBullet Personal Blender
This feels like one of the few trends of the 2010s that still hasn’t passed us by. This blender holds its place in households across America for the simple reason that it works, especially for single-serve smoothies, small-batch chimichurris, and a life-saving last-minute resolution when the soup batch you’ve just made is far too chunky.
Made In Cookware Stainless Steel Butter Warmer
I maintain that Made In Cookware is one of the most slept-on cookware brands, which feels especially criminal in a sea of bad cookware brands that get a lot of press. These are stainless steel, Italian-made, and this size pot is exactly what I reach for as a single woman regularly cooking for one.
SodaStream Terra Sparkling Water Maker Bundle
You aren’t truly millennial until this sits on your countertop (next to an Alexa Echo playing Taylor Swift’s Red). Beware these are not dishwasher safe—I’ve seen many a SodaStream meet its fate in the blasting heat of a Whirlpool.
De’Longhi Stilosa Manual Espresso Machine
De’Longhi earns good karma for discounting this espresso machine below $100. 16,000 Amazon customers love this espresso machine for its compact character and high-quality crema.
KitchenAid Cordless Variable Speed Hand Blender
Hand blender-whipped cream improved my mental health as well as my at-home pancake brunches. This is what I affectionately call my “save in a fire” item for how often I use it—soups, sauces, you name it.
Maison Balzac Chili Bottle
As the saying goes, variety is the spice of life, and this Maison Balzac bottle is proof. Adorned with spicy chili peppers, this container is a great addition to any countertop long after dinner is served.
Martha Stewart Highbrook Jadeite Cake Stand
Make the dessert course even more of the main attraction with this jadeite glass cake stand. Courtesy of Martha Stewart, it also boasts a ruffle trim for a touch of whimsy.
KITCHENAID Silicone Oven Mitt (Set of 2)
Those of us who are sick and tired of having “cute oven mitts” only to burn our fingerprints off lifting sheet pans from the oven will rejoice in this silicone pair. The longevity on these is no joke, and they come in nearly every color so they aren’t an eyesore on your countertops.
Alpha Grillers Instant Read Meat Thermometer
My $16 insurance policy and a great gift for anyone who just can’t seem to shake their chicken ick.
Peugeot Paris u’Select Salt and Pepper Mill Set
I hailed these in our editor’s picks roundup, calling them an essential for the “Nickey Kehoe kitchen.” The set is nearly 50% off and lasts you—I can attest, having grown up with the same set—for at least 20 years before the screws loosen to the point of no return.
Instant Pot Duo Plus 9-in-1 Multicooker
I’ve made life-affirming vats of barbacoa in my Instant Pot since 2020. I’ve made chicken tikka masala, matzo ball soup, and refried beans that brought my shivering and frail body back to the light. It’s the perfect gift for a recent graduate, a new mother, an unmotivated chef, or anyone who works 60 hours/week and can’t stop spending their paycheck on Uber Eats because they just don’t have the time to make elaborate home-cooked meals.
Staub Ceramic Rectangular Baking Dishes (Set of 3)
A necessary set for a burgeoning or vetted chef. Staub never steers us wrong.
Umite Chef Kitchen Cooking Utensils Set
An entire silicone chef’s set for under $25. 28,000 reviewers are into it.
Keurig K-Express Coffee Maker
This OG Keurig is nearly half off, meaning you can have a quick, efficient, hands-free cup for half the price. These Pike Place Roast K-Cups punch way above their weight.
Zulay Kitchen Handheld Milk Frother
A top editor pick for Prime Day, this milk frother has completely transformed commerce producer Lauren Arzbaecher’s morning matcha routine. “It whips up an incredibly even foam, has a long battery life, and comes in a wide variety of colors (so you can easily match it to your favorite KitchenAid or Le Creuset color),” she says.
JoyJolt Layla White Wine Glasses (Set of 4)
These glasses are a favorite of our commerce director Rachel Fletcher, who notes that she’s always on the lookout for attractive, affordable glassware options that can survive everyday slipups. “This set of wine glasses from JoyJolt absolutely checks those boxes and then some. They’re dishwasher safe, under $30 for a set of four, and the look is far more elegant than what you might expect from a Prime Day pick.”
YouCopia StoraLid Container Lid Organizer
This is one of those items that you never care about buying and then when you do it revolutionizes your relationship to your kitchen. Suddenly a source of anxiety becomes a source of calm.
Rubbermaid Brilliance Glass Storage Containers (Set of 9)
I may or may not have purchased this same set twice as I lost my glass tupperware at a rate that’s very frustrating to me and a real blessing for everyone else with access to my leftovers of 24 weeks in the Condé fridge. I set my foot down very firmly on no plastic food storage containers as I’m trying to live past 50, so these have been a godsend on the days I remember to pack (my Instant Pot-made) lunch.
Best Gifts Under $100: Starting at $20
While shopping the best Amazon Prime Day deals for yourself, it’s worth tossing in a few discounted goodies for upcoming birthdays, baby showers, engagements, solstice celebrations, and what have you. Future you will appreciate the effort, we can almost guarantee it. We’ve pulled a few standouts, from Sabre flatware to chunky knitted throws and coffee pots that show it’s the thought—and everyday functionality—that counts. We’ve even snuck a few picks from our list of tabletop favorites.
Sabre Paris Tortoise Cutlery (Set of 5)
One of our all time favorite silverware brands has a little discount running during Prime Day and it’s making us wonder if we should change things up for our next dinner party. While most of Sabre’s sets are full price right now, this lovely five-piece tortoise setting is marked down.
YETI Rambler
Mother’s Day has already passed but, man, this would’ve been a good get for that. Universally, moms love nothing more than 32 oz of hydration in the form of anything but water, especially when it’s ice cold. This can sit in the cupholder of their hot car for hours still deliver a satisfying, chilled slurp.
Aquaphor Healing Ointment
Aquaphor has become such a fixation of mine that I feel agitated when I forget to pack it for an overnight. I’ve become completely dependent on having supple, moisturized lips for $6. Seriously.
Lands’ End Open Top Canvas Tote Bag
Another mom forever-favorite. This can hold every single random thing they decided to bring to the beach, including their 95 SPF.
Tula Protect + Glow Daily Sunscreen
I notoriously don’t wear sunscreen, or didn’t, until TULA sent me a sample of this gel sunscreen to try. Now I wear sunscreen all the time. Sometimes to bed when I can’t find my other moisturizer (Avene, duh). It’s lightweight, blendable, never pilling, and without the SPF reek that gives me a morning headache.
Air Purifiers and Fans Under $100: Up to 33% Off
Combatting airborne dust, dander, and allergens is much easier when you have a top-of-the-line filtration device. And though clean air is a must during allergy and wildfire seasons, we don’t think it should come at great expense to your wallet. In addition to countless highly rated air purifiers for larger spaces, we found multiple Prime Day sale buys you can snag for under $100, including some of our top picks from Levoit.
Dreo Oscillating Standing Fan
Named our best fan overall, this retro Dreo model is effortlessly cool. “This fan warrants all the oohs and aahs around the office,” says senior commerce editor Nashia Baker, adding that it comes in three neutral colors: white, black, and grey. “What makes it unique is its rotating head with a 120-degree vertical tilt and 120-degree horizontal oscillation keeps the air flowing from the floor to the ceiling.” Choose from eight different speeds to refresh your space.
BLUEAIR 511i Max Air Purifier
Coming in just under $100,, this air purifier has garnered the love and attention of 13,000 reviewers who praise this model for its efficiency and aesthetics. This model protects against allergens like pollen and pet dander, smoke, dust, and does it all from a place of covert, inoffensive design.
LEVOIT Air Purifier for Home Bedroom, Smart WiFi Alexa Control
A little more robust than its mini counterpart, this Levoit is available for over 20% off, with coverage up to 678 feet—that’s a lot of power for a still-little purifier.
Dreo Portable Space Heater
Anyone else live with a radiator that is also a fire hazard? This space heater is a much safer alternative, with a temperature you can actually control. It’s compact with a 70º oscillation and 12-hour timer to ensure you can keep things toasty all day and all night.
Organizing Essentials Under $100: Up to 20% Off
TigeJoy Under Sink Cabinet Mat
The work of a pure genius. Some people think of everything.
Amber Home Wooden Coat Hangers (30 Pack)
Few things feel so good as being able to afford the fancy hangers.