With the introduction of the Z cinema series of cameras which include red cinema cameras and both New zrIt is easy to imagine how this camera line can expand. But in conversation with Nikon, the company feels that its newest video camera is so wide in its abilities, not yet other cameras.
Nikon ZR is an unusual camera in which it is made like a compact manufacturer-level camera, but it packs severe cinema-level technology. Nikon says that in the development process and after the acquisition of red, it wanted to build a camera that could be extremely widespread in terms of its possible use.
We really want ZR to use a red camera from B-CAM or C-CAM and at the same time provides a camera to the material creators that actually want a cinema quality. So ZR’s coverage is really widespread, “Heroyuki Ikegami, Senior Executive Vice President and General Manager of Imaging Business Unit at Nikon, are mentioned in an interview in an interview. Petpixel Last month at the IBC show in Amsterdam.
In this way, ZR can be used by middle or even entry-level filmmakers and creators, but can easily flex to fill the kit that drives red cinema cameras.
“A major feature of R3D Ne Codec is that it allows data to be handled in post-production using the same workflow in post-production, which shoots with red cinema cameras with R3D data shot. It was a special focus for us, and we believe that if you are familiar with the Red Cinema Camera Workflow, ZR IT IT IT IT Delsovition can fit in the section.
“N-R format video uses Raw compression method, adapted to Nikon Mirrorless camera Z9, Z8, and Z6iii, which allows users to select data compression rates and support a variety of editing and grading software.
“And finally, with the prols raw, customers are offered benefits to fit into an integrated workflow for post-production in the MAC environment. As you can see, many format allows the user to choose the best option flexible in a flexible way based on the shooting landscape and purpose,” said, “Techu said, stating that the camera said that the camera is a detailed manner to work for a wide user. Is.
This is Nikon’s second major effort to enter the video market, quite different from the first attempt: Chain chain,
“Around 10 years ago, our challenges in the action camera market provided many valuable lessons. In recent years, we are focusing on making products from a customer’s point of view, planning through development. And in fact, the new ZR was developed with the red team by listening to the voice of customers in the cinema sector and the result is a product that they appreciate,”.
“Video content is expanding in various industries including social media and streaming services. Along with this, the demand for high quality filming equipment has increased significantly. We consider it a great opportunity to enter the market, taking advantage of the expertise of Red, which leads the cinema industry.
But given the price and approach of ZR, Nikon is not targeting it only at a high end. It understands that many people will be attracted to the camera.
“In a compact system, we hope that primary customer will be video content creators who work independently or in a small operation. But because ZR can also be used as a B-CAM or C-CAM for red professional shooting, we believe that we can cover a whole video camera range with a product,” Ikagami can grow, zR can increase and complicate.
“So far, we don’t think we need another product between ZR and Red Cinema Camers. But if customers request it, we have to consider it because we work in a customer-focused philosophy.”
Image Credit: Nikon | Licensed through the elements of the header photo Amount deposited,
