Design brand Frama Has opened your first permanent Shop Out of Denmark in TokyoJapan, with a touch, dominates at least the interior on wood and stone.
Located at Shibuya Paraco Shopping Center, Frama Tokyo displays the care collection of brands of aroma and beauty products on stainless-steel shelves that cover three of its four walls.
Walls and counters in the shop, designed at home FramaLocal types are made of wood, including saru and cedar.
Founder Niels Stroys Christiansen said the brand has been visiting Tokyo for more than a decade and wanted the design of the store outside Copenhagen to mix the Japanese and Danish styles.
Christiansen told Dechen, “The design of the shop is another reinforcement of the design language of Frama and the coordination between Japan, which has been developed in Denmark by combining local Japanese materials and manufacturers with custom Frama Designs.”
“Due to our prolonged relationship with Japan, it was less than a question of eating and more aim at the existing praise and impact.”
The 16-class meter Frama Tokyo shop, which was opened last week, was designed to feel a welcome and calm while confusing the senses.
To this effect, the studio worked with content contradictions to add touchable interest to the interior.
Toll steel shelves have woven curtains on top and are combined with built-in wooden shelves, which curve around the corners to create an organic experience.
While Shibuya Park Store does not sell the standalone furniture of Frama, home -war nodded for brand work in shelves and interior design decorated with small sculptures.
A natural color palette of tan and dark colored wood, yellow stone and bare steel creates a consistent interior for open space, which is demarcated by a fabric at the rest of the shopping center by the fascia.
“The color palette was chosen as part of a new chapter for the Frama Care Collection – one that units the sensory rituals with spatial clarity,” said Christiansen.
“Tone reflects the architecture of goodness, creating a calm and developed visual language that re -explains how care is faced.”
Frama chose Japan for his first international store as due to beauty connections and shared values between the two countries, according to Christian.
“Both countries share many values around the craft, quality, longevity and conservation tradition – even more when it comes to design,” he said.
“To name some major markers, the mid-century Danish design has been popular in Japan for several decades, and the general trade between the two countries is 150 years behind.”
He said that Japan has high standard for shopping, seen as “Masters of Retail” with Japanese stores.
“Japan is still leading a lot of retail experience,” Christiansen said. “While both Korea and China are growing markets and are performing better than Japan, authenticity and approaches to service as art are unique to Japan.”
After Frama Tokyo, the brand is also expanding to other markets.
At Frama’s Copenhagen Store, the company cooperated earlier British designer Fay Togood on collage installation And changed its place in one East epuntheake in a farmer market,
The photography is courtesy of Frama.
