A parade-back concrete showroom with an arched glass brick roof sits next to a historic salon Collectional reagent In the fashion brand Acne studio‘Latest headquarters, designed together with Stockholm-based Hare,
Located in an up-a-end area of Paris’s 10th Arroondisement, Acne studio Headquarters is a historic 18th-century hotel particle-a type of Grand Parisian Townhouse.
The Swedish fashion brand was watching for some time when it came to the four -storey building, which was chosen due to the interiors.
While its duration is a mask and maintains many of its basic characteristics, the building also has a laboratory that was added by the family in the 1930s, who lived there and owned the Gomanol brand, which made oil and herbal tinkers.
“When we saw this building, with the opposition from the hotel particle and the laboratory in the back, it was very understandable for us,” Johnny Johanson, the founder of the Acne Studios, told Dezen.
“We always try and look for places that have history and this is definitely there.”
He worked with design studio HareWhich designed the interior of several brand stores to create an interior, which will reflect the brand language of the acne studio.
“Holiday aims to preserve and respect the original architecture of the 18th-century mansion, while presenting subtle, modern interventions,” Holowed co-founder Christian Hareed told Dezen.
“Instead of making a completely new identity, the goal was to create a dialogue between the past and the present, reflects its beauty language of the acne studio: sophisticated, raw and ideologically layered.”
While Hatero maintains historical rooms mostly, their ornate details such as gold water molding and marble fireplace left untouched, it also added modern touch, including brush aluminum surfaces and minimal furniture, as a contrast.
Its purpose was to introduce modernity through “Light-Tech, clearly proportional intervention,”.
The studio co-founder Ruxandra Holeer said, “In the laboratory wing, the raw industrial character was embraced and elevated with a subtle manner curated lighting and bexoc furniture, making sure that both parts of the building maintained their personal character, but felt harmonious.”
With its modernization, balanced the conservation of the historical parts of the building was one of the main challenges for the project.
Christian Harorade said, “The team had to modernize the space for contemporary use – the office, showroom, studio – without compromising its historical integrity,” said Christian Harrow.
“Two very different buildings working with typology, the ornate mansion and the 1930s laboratory, required a sensitive spatial plan to create a spontaneous flow between the two.”
Visitors for the building meet one of the many artifacts that decorate the space, a sculpture by the artist Daniel silver It creates a focal point in the courtyard of the headquarters.
Inside, Heroid and Johansson decorated the space with pieces of art and collectible design by a wide range of artists, many of which worked with the first acne studio or its acne paper publishing.
These include custom-made couchs by British designers Max lambWhich has a touch blush-covered vinyl seating space on a steel frame, and the globi silver silver candlebra by nail artist Silvi McMillan.
The ground floor of the headquarters has a salon space, which has contemporary furniture by the designer. Lucas Gashwandnar It is contrary to the showroom in ornate ceilings and walls -the showroom in the pre -laboratory location.
Here, Hetero placed the existing glass-brick roof and concrete walls and added unexpected platforms of color with pink shelves and couch. Lamb,
“In the lab, materials such as concrete, stainless steel and anodized aluminum were used to express modernity and practical nature of acne studios,” Ruksandra Harrow said.
“Pink anodized aluminum, a signature acne studio hue, was used for cold bags and furniture – otherwise it was making a bold contrast with neutral, understood palette,” he said.
The surface also has a reception and a VIP area. Two floors above the brand offices and studios, where designers work on the new collection.
Heroids added a contemporary stainless-steel kitchen into the acne studios canteen at the basement level, which was originally in the context of industrial locations found in the laboratory part of the building.
The dining space was also given a separate color palette used at the rest of the headquarters from white, blush pink and metallic huge.
“In the basement canteen, the colors were softened with dark blue accents, a sign of Scandinavia and denim – creating an atmosphere that feels calm, functional and artistic cure,” said Christian Heroid.
“Finally, the palette worked to highlight the contrast – between classical elegance and contemporary rawness – by ensuring a consistent emotional tone in the building.”
The canteen leads to a submerged garden, which facilitates communal seating by a lamb.
This design collaboration was an important aspect of the interior, Johansson said.
He said, “Some pieces that we have just been created for space, but it is with colleagues that we work closely and who have been making things for us for a long time, and then some others have been rebuilt or shifted back from other places in Paris,” he said.
“Flakes of art and design in the office show who we are as a brand, for whom we are standing, and it is very important for us.”
Holeoed has designed earlier Acne Studio Store in ChengduThe brand also has a stockhom headquarters located in East Czechoslovakian Embassy in a 1970s building,
Is by photography Benite floorenkonCourtesy of acne studio.
