One way to understand the fall collection of H&M Studio is as an extension – and a celebration of the expansion of the Swedish brand in Brazil with the first store in Sao Paolo. Inspired by the country’s “melting utensils” culture, the team attempted to build a bridge between Brazil and Swedish capitals: hot vs. cold, rawness of cruelty vs. Polish of Minimalism…. This concept was more confident on paper than behavior, although zipper, raw wedges, a dry wool coat with permanent crease, and “a solid feeling (that) comes through colors in gray tone,” as N-Sofi Johanson put it on a call, touched the idea of cruelty.
In Sao Paolo, Johansson said, “You can actually see Uber women women, which you don’t really find in Stockholm.” His attraction encouraged the design team to soften the hard and rough edges. Inset “lace” panel, a pink peplam sweater, a vintage wallpaper print, and floral jewelry, iconic-or-or-or-or-or-or-or-oriented stood stood with more “masculine” stitching of collections with iconic-or-steriyotypic, with a double-bread coat dress, a square-shielder, stand-shielder, a square-shielder, one square-shielder, one Square shoulder, stand-shielder, a square-shielder, a score-shoulder, a square-shield blade. His/her vibe is specific for all H&M studio collections, but this season specifically emphasized the contradictions between “strictness and tenderness … rawness and sweetness”.
