Liz Peak, the contributor of Fox News, argues that the cracker barrel change was unnecessary on the ‘The Bottom Line’.
President Donald Trump believes that Cracker barrel The restaurant chain should bring back its old logo.
“The cracker barrel should return to the old logo, accept a mistake based on the customer response (final pole), and the company should manage far better than before,” Tusrap Truth is written in a post on social.
Trump said, “If they play their card right, they found a billion dollar free publicity. It is very difficult, but a great opportunity. Today is a major news conference. Cracker barrels again, make the winner the winner,” Trip said.
The cracker barrel has faced backlash as it rolled out a new logo on 18 August that removed the “Uncle Herschel” character. The company did not immediately respond on Tuesday to request a comment from Fox Business.
Consumers quickly spoke against the cracker barrel, as he unveiled a new logo, which ended the imagination of a man bowing on a barrel and instead just the name of the restaurant in a black text on a yellow barrel -shaped background. (Cracker Barrel / Fox News)
“Since 1969, the cracker barrel has given Hardik Seva, HomeSstile Food and a unmatched. Food experience. With around 660 places across the country, the brand community is a go-two for guests seeking comfort and special moments that they can take for a long time after going with them, “the series said in a press release unveiling the new logo.
“The cracker barrels’ signature gold and brown tone anchored, the updated visual menu and marketing collateral will appear in the collateral, including the fifth development of the people of the brand, which is now even closer to the iconic barrel size and Word mark, which started all this,” also said.
The cracker barrel believes that ‘new people can do better work after backlash’
| Langer | Security | Last | Change | Change % |
|---|---|---|---|---|
| CBRL | Cracker Barrel Old Country Store Inc. | 60.43 | +2.72 |
+4.72% |
Then a week later, the cracker barrel said that it can “do better work as to who we are and who are we always” after expressing displeasure over the new people.
“If the last few days have shown us anything, it is how deeply people care about the cracker barrels. We are really grateful to your heartiest voices,” the company said. “You have also shown us that we can do a better job that can share who we are and who we are always.”
The original logo of 1969 was also only a text-recitation, but in 1977, the joint of Immionic imagery became a prominent place of its branding.
The new cracker barrel logo has been seen on a menu inside the restaurant on August 21, 2025, Pembroke Pines, Florida. The restaurant unveiled a new logo as part of a large brand refresh earlier this week. (Joe Redal / Getty Images / Getty Images)
Cracker barrels are standing from their recent steps and said that 87% of the respondents either loved or preferred new people in their research.
Cracker barrels lose $ 143 million in market value after Fiysco
A spokesperson first told Fox News Digital, “Our values have not changed, and the cracker barrel’s heart and soul have not changed.”
“And uncle Herschels remain in front and center in our restaurant and our menu. He is the face of ‘The Herschel Way’, how our more than 70,000 plus employees provide the country’s hospitality, for which we know, its foundation is,” The spokesman continued.
Old cracker barrels before rebranding. (Photo by Gregory Walton / AFP through Getty Image / Getty Image)
Get Fox Business when you click here
A spokesperson also stated that the reaction of guests and team members is positive and enthusiastic and enthusiastic about “refreshed food and shopping experience,” but a “vocal minority” can feel differently.
Fox Business’ Stephen Sorece, Brian Flood and Nicholas Lanam contributed to the report.
