Fox Business Host Charles Payne highlighted how the stock market is completely different from the Chen’s logo change on ‘Money Making Money’ from the Craer Bairal CEO.
After less than a week Cracker barrel CEO “Good Morning America” appeared on the “Good Morning America” and made rounds, celebrating the company’s new logo, the restaurant series, its old -time feel, southern cuisine and generous gifts/restaurant series for the candy store, now admits that it is a mistake.
Julie Masino claimed that the reception he received was very positive and claimed that during a meeting with Florida’s place managers, the top question asked about him, “How can I get a remodel, when can I find a remodel, and how do I get in the list?”
The cracker barrel believes that ‘new people can do better work after backlash’
The new cracker barrel logo has been seen on a menu inside the restaurant on August 21, 2025, Homestad, Florida. (Joe Redal / Getty Images / Getty Images)
After fierce backlash from customers And after seeing the stock price sink for the last week, the company was forced to issue a statement about changes. While this statement did not get away from the new design or concept, it made it clear that it knows that it has caused some damage to its brand.
“If the last few days have shown us anything, it is how deeply people care about the cracker barrels. We are really grateful to your heartiest voices,” the company said. “You have also shown us that we can do a better job that can share who we are and who we are always.”
The company said what is not and “will never change” they were built in the Maan Crackers barrels, when the Lebanon, Tenasi-based series were opened in 1969.
On November 1, 2023, Julie Fails Massino said that recent changes have been very positive. (Cracker barrel)
The values, the statement read, “Hard work, family, and scratched food is made with care.”
Cracker barrel executive said the restaurant remodelers ‘What do guests have demanded’
The statement sure to push one of the staples of the restaurant: its food.
“Meetlaf, Chicken N ‘dumplins, Country Fried Steak, Sides that taste like Sundays, and yes, the world’s best pancakes, they are all still here, some new dishes are joining the menu. Whether you are a long fan or guest for the first time, we want you to feel at home at our table.” “We also want to ensure that the cracker barrel is for the next generation of families here, as it has been for you.”
A former cracker barrel employee, Eric Russell, who is now a brand designer, said the company is doing “brand suicide”.
Russell said, “There is no such thing as” just one logo “.” “When you first pull a logo, no matter how good the logo is, it is right? It does not mean anything. Does a logo meaningful and makes branding meaningful is the connection that it represents to your customers.”
A cracker barrel restaurant in Damfrees, Virginia. (Nathan Howard/Bloomberg/Getty Image/Getty Image)
Jeff Rifkin, Creative Director and Owner of District, wrote in a LinkedIn post, “What is really sting: It’s not just a bad design. It’s not a message. It’s a message. It says: ‘We don’t care about our main audience. We are very busy trying to appeal and satisfy everyone.” The cracker barrel used to be a road trip staple.
He continued: “This is why the ribrands fail. Stop trying to be for everyone. People stop you from love. Stop showing their ‘modern updates’. It’s smart.”
Last week, Short time after backlashCracker barrel told Fox Business in a statement that when the logo changed, the values of the company had not changed and uncle Horshel McCartney, the founder of the company, the uncle of the company, and the goodwill ambassador of the cracker barrel, “in our restaurant and in our menu.
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The company said the redesign is even more bigger for its original roots.
“The cracker barrel has been a destination for more than half a century and a destination for the community, and this fifth development of the people of the brand, which works in digital platforms as well as in hoardings and roadside signs, is a call-back for the original and the prestigious barrel size and more contained in the Word Mark, which started it back in 1969, said the company said.
When the cracker barrel opened its first place in 1969, the logo included only one text-keval design, which had the name “cracker barrel”.
Fox Business Reporters Greg Vehner and Rachel Wolf contributed to this report.
