She is clearly emotional about the topic because she talks with power – but she is not talking and no action, her own team, Theba Motorsport is launching, and is now working with Kidia, which was a narrow route for the Middle East racing talent.
Her desire to move forward with plans is no doubt from the fact that her own story was with a change in Saudi Arabia, where women were allowed to drive for the first time seven years ago.
“In 2017 I really still came back to Saudi. I was studying abroad, working from college and it was a time where I was also finding my feet, finding out what the next thing I should do,” he said.
“I thought: ‘Okay, now the right time is the right time – like, I am thinking and talking about racing for so long, at least I can really get my racing license and then I can find out everything else later’.
“I was in Britain at the time and Rockingam where I had my racing license and I remember that I was a little scared of the whole thing, I did not know what he was asking about it and Saudi could not get his license at that time, a Saudi could not get a license from Saudi Saudi Arabia.
“So I came out with the UK Motorsport License and then I decided to run in the Middle East, my first championship, October 2018. I signed up on TRD GT86. So I did so and honestly did not know what was ahead of me, I did not know how to start.
“Women were starting to drive in Saudi in June and I was running in October, I loved the stars if you wanted.”
Jaffli Formula 4 will run in the United Kingdom, not only working hard to promote motor), but also sells her own racing talent to potential sponsors back home, some admits that she did not naturally come as an introvert.
Soon, however, she too was thinking very big and will launch her own team to capture talent in Saudi Arabia and beyond the Mena region.
“I looked at setting up my team and taking the next steps and investing in the game,” he explained.
“Then many doors opened, learn about what to do for a good race team to achieve many routes and obstacles and results, and I have great respect for everyone who is doing it!
“The talk of the team and what I wanted was to really pursue Saudi talent and it is an ambitious dream, and it still remains one.
“I think this is a suitable time in Saudi to move and establish the essential ground level we now have to establish and install it, because the Jeddah Cornish Circuit is the only active circuit at the moment.
“One is coming in Kidia, and for me to ensure that it has been launched once and we have all these features, that is a platform for the youth to come from all aspects of the game.
“I know that I am a Saudi in a unique situation, running in the circuit as I did in Europe and Britain, but it is different when you are talking about your house. I also see it as an empty canvas and I think I think Kidia is also done, and it is super thrilling that you are coming to a country that is supernatural about investing in a country.
“Finally we will see coming through talents – maybe not now, maybe not tomorrow, but I really want to see things tomorrow and the bit of patience that is necessary to make something that is too big from me.”
Toto Wolf, Mercedes, Reema Al Juflley
Photo by: Kidia Media
A Jeddah Local, Jaffli, spoke ahead of Formula 1 Saudi Arabia Grand Prix with Mercedes team Principal Toto Wolf and Kidia managing director Abdullah Aladowud – which will be shifted to the new speedway track once it was completed.
Self-style ‘City of Play’ will also include Mercedes-AMG World of Performance, including immersive and interactive performances for fans of motorsports.
He said, “It was an honor to share a table with Toto and Abdullah, being part of that conversation,” he said.
“After coming to world leaders like Mercedes, Kidia’s vision that is not a small (one) – they are saying: ‘We want to build features, we want to see how to make fan engagement, we want people to feel what to do to understand the engineering side, to do things to be commented” and this is something that has not been done before.
“What they are doing is very big, and to be between them and to share and share my experience, hope that people can learn from my experience.
“I think Kidia, with the horrors of the project, they are going to touch not only women but all Saudi. There is interest in supporting young drivers, and I think you can already see with Farah and yourself, support for F1, this is still the beginning and it is really about to ensure that we correct things from here.”
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