The HAS Formula 1 outfit aims to achieve an initial advantage on the upcoming American rivals Cadilac to increase its knowledge of the United States fanbase.
To do this, the team is working with its new official partner Inphobip – a global communication platform in Croatia, in which revenue is more than $ 1.8 billion last year.
It provides tools for the choice of Google and Uber, while WhatsApp helps in giving the apple messages for business and other materials on others.
The fan engagement is at the center of the partnership and is planned to roll many new equipment in the coming months. Its purpose begins in the Italian Grand Prix of September – a race partner introduces Artificial Intelligence -Bot ‘Raysmet’, which will use the Has’ social media fanbase to bring closer to the team.
Ben Lewis told Autosport, “For Has, it has some major goals that he is trying to hit, it wants to understand its fans in a very deep way than today.”
“It has side objectives that have more fans, to buy more goods, to support Has on the track.
Graeme Lowdon, Cadilac F1 Team Principal
Photo by: Cadilac Communications
“We are looking for the presence of the brand for infobip, showing their techniques in a public setting and also as an opportunity to entertain customers and partners.”
Such activism means that Haas can learn more about its fans, which can be important in catching its number in the US – where it has been the only F1 team since launching in 2016.
The autosport fan understands one of the major ideas taken to expand the engagement, and the understanding of the support core of Has is out of the fact that it will compete with General Motors-supported cadilac from 2026.
On Tuesday, on a trip to the HAAS factory, the Autosport was also shown a future plan to construct the ‘REMAMAT’ concept, able to interact with the AI version with fans Oliver bearman – ‘Oli Bot’ to give users the most realistic answer to the most realistic answer to ‘Bearman’ using a large teaching model.
There are also plans for the enhanced reality because the fan is another step to deepen the fan engagement with Has and future activism – because the team will be cache to collect AR awards and cache through the initial chat bot.
Such schemes are being developed at the same time with the aim of bringing supporters closer to the team, as Has gets an opportunity to marketing the brand for a more targeted fanbase.
in this article
Mark man-bars
Sutra 1
Oliver bearman
Haas F1 team
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