H&M Studio, says that the company’s creative advisor N-Sofi Johansson is “jewel” in the Crown, the “most personal” of the brand collection. Small and more selectively distributed, with slightly higher prices, it provides “great price for money”, while at the same time there are more thoughts- and fiction. Now, with the start of the pre-season, the H&M is expanding on the studio concept.
This debut resort offer was inspired by Marakach’s team’s visit. The city is an endless fountain of inspiration for designers, but with the exception of a patchwork of pattern photo prints, the collection managed to escape from Clich. Take, opening look, Morocco-inspired embroidery and a cropted jacket with curved-limited and staded jeans: color withdrawals, it snatched the line between decorative and minimum. Save for some electric blue, the palette draws a brown color from its sandy whites, rust barking and desert. The stitching that distinguished recent studio collections was present as a smart shorts suit; It was a stand-alone in a offering that otherwise emphasized ease and flow-although some clothes appear in the hand and feel a bit crisp than one.
The collection bent into the boho, without receiving the gidi about it. “Most of us have a small part of a Bohemian woman,” Johansson said. The resort represents a time, he said, when “you want to relax and have an easy attitude.” It “resonates very well with H&M … we have a little comfortable attitude to fashion.”
