Atmos, the brand that created a name for himself with its exterior monitor and HDMI recorders, is a significant variety in its product catalog, which seems to be an attempt to see what it can release what it can be a successful offering.
Atmos external recorders used to be almost universal in enthusiastic video space. Thanks to the company’s ability to take advantage of clean HDMI, its recorder (who was often also external monitors) required to get the highest quality footage from mirrorless cameras. However, in recent years, the Atmos recorders have become less necessary as video compression has dramatically improved with the comprehensive availability of fast memory cards. Atmos external monitors are still popular but the requirement of external recorder is evaporated.
Since its peak in 2021, The value of atomos has collapsedIts stock is now $ 0.005 per share and below 99.07% in the last five years. Its market cap sits at 3.04 AUD (about $ 1.9 million).
This year NAB had a disgusting to stop by the Atmos booth, in previous years there was a completely different experience from the company’s appearance. The company significantly reduced its booth and footprint compared to its appearance in 2024, despite the fact that it launched four times as several products. While it only announced Ninja phone last yearIt swung for the fence in 2025 with the announcement of a cloud-based storage solution, its first studio headphone, AI PTZ camera and a wireless 4K video transmission system. Additionally, Atmos revealed that it was Bought all property from Aaton Digital – Professional audio recorders’ manufacturer – and will be Participation with club canter To provide ongoing repairs and service for Aaton Cantar audio devices.
That is, clearly, a lot allows any company to go alone, which has not competed in any of these markets before.
Going in many directions
For beginning, Atom It has a new cloud storage solution that is directly integrated with its ninja and Shogun monitor-rids, but the company says it works with files from any camera or recorder and supports cloud-based file transfer for integration with any editing system or delivery platform. Atmos is also advertising it as a tool for photographers and it works with other cloud solutions such as frame.IOs and dropbox. He said, it is not clear why a person with a frame, for example, will also require an atmosphere account.
Atmosphere is subscribed. 20GB is free, but the next level (500GB) costs $ 10 per month or $ 100 per year and it is up to $ 499 or $ 4,999 per year for 50TB.
Atomos is a studiosonic over-ear studio headphone designed for video and audio content creators, the company says. They facilitate a promise frequency response of 50 mm high-resolution drivers and 40KHz to 40KHz. Atmos is not known for audio products, but since the purchase of the above purchases of Aton Digital, it is trying to change it. Studiosonic should mean studio monitor, which means – ideally – they will have a neutral, flat sound profile.
Petpixel Tried them at the booth of Atmos and the best thing about them is that they have comfort: they feel great to wear. Large, luxurious earcups pads well and they do a good job covering your entire ear. They also compact well and store it easily, which is very good for the target user. Unfortunately, they give really strong emphasis on climbing, with especially with heavy bass reaction. It is great for brands like beats, but it is not what an audio engineer is watching. As mentioned, a neutral sound is better, such as Sony’s industry-standard MDR 7506 headphones provide. The studiosonic headphone also did not register the high well, with the tone to break and quickly become dirty.
The company’s COO Peter Barber tells Petpixel The Atomos worked with an external manufacturer partner to make a headphone, but refused to say this. Working with the third party does not make sense, as the headphone R&D division is spinning and manufacturing within a year is almost an impossible task. Oh, and it will probably not help that Google asked me to search for “Atmos headphone” if I sure I mean “Dolby Atomos headphone.”
Asmos is asking $ 200 for its studio headphones,
In addition to expansion of cloud storage and audio, Atomos is now a camera company. It started it A-I PTZ (PAN-tint-zoom) cameras “designed for teachers, material creators, business professionals, puja leaders and live events teams.” There are three options: HD-20x that facilitates maximum resolution of 2kp60 through type 1/2.8 sensors for $ 1,399, 4K-12x which shoots 4KP60 videos with type 1/2.5 sensor for $ 1,899, and shoots up to 4KP60 for 4KP60.
These are not unique specifications. For example, SMTAV offers almost imagination-specs of the highest-end atmos camera (including AI tracking, remote control and accurate equal quality promises). For $ 989Atmos solution works with a dedicated hub called A-I control, a control box for its PTZ cameras that will retail For $ 999,
The last Atmos declaration from NAB is one that is close to the company’s bread-end-butter: it is a 4K and HD wireless video transmitter and receiver system called TX-RX. The system promises to give low-de-SDi and 4K HDMI videos on 5G WiFi transmission for wireless, on-set monitoring. The TX-RX system is coming to $ 600 in June.
Compete with
There was Atmos, and perhaps still, the top dog when it comes to the monitor-records. It is a centered niche and Atmos has filled it well. But with the steam losing with this, the company is trying to change that success in any way. In this NAB, Atomos decided to compete with Sony, Canon and Fujifilm as well as Audez, AKG and Audio-Technica. Current competitive Hollyland and accusoon are even more, now TX-RX and Google, Dropbox, and successful brands with the addition of adobe (through Frame.io) have decided to take Atomos. Given its size and dependence on manufacturing partners, I do not just see how any of these new products can actually take and take the company forward-not at least up to the level that its monitor-rider did.
And all this is before mentioning assets from Aaton Digital. In NAB during a booth tour, barber mentioned Petpixel The Atmos was also not sure what to do with that hardware yet.
Also, Atmos told Petpixel In NAB that it is Neelam F8 Global Shutter Image Censor Project stopped work It surfaced in 2022 with the promise of incredible video performance.
The company is on an important platform and needs a win, I get it. But it seems just that one of the spaghet’s fist on the wall and one of the noodles rods is expected.
Petpixel The comment reached the Atmos, but due to the difference between travel and time, it was not avaylabal to provide feedback.
Image Credit: Atomos
