Samuel Ross Milan Design Week Team with Balveni in 2025
Balvenie debuted an immersive experience called Transport matchImagine in collaboration with the award -winning artist and designer Dr. Samuel Ross MBE And their experimental studio SR_A. Today, 8 April, 2025, and on the historic foundry in Isola district of the city, by 11 April, site-specific Installation Turns the industrial craft into the future Hospitality landscapeHog, shadow, souns, and copper The idols come together to catch the essence of making whiskey. ‘We used scaffold structures to funnel and why you are looking at these amber, unclean-industrial colors. Raw is the place where emotions live. , Ross explains the designboom.
Samuel Ross is known to work with industrial materials by unconventional methods, and this approach actually comes from here. As soon as you proceed through it, the space is designed to shift. Get and light form he describes ‘Vertical rivers,’ And the layout encourages various approaches, so the experience of each visitor is slightly different.
‘I think of continuous consumption and such loops of production, but water loops are constantly being re -presented and pronounced to develop these various profiles,’ He says. ‘It is almost like this harmony between the industrial process and the redistribution of organic materials – water -like water is being repeatedly presented. This is not just the scene, it is the effect of temperature, the sonics are coming into the game. It is more how we take that industrial process and open it in a true physical environment. , On this occasion Milan Design Week 2025We sat with Samuel Ross for one Conversation After experiencing it at the transport after experiencing the Firsthand.
All pictures by Francesco stelitanounless stated otherwise
Transpression installation whiskey distillation process
Through transport, British artistTogether with sr_a TeamIndustrial crafts and discovery of stress and harmony between natural elements – through all whiskey making lenses. Milan’s historical foundry space is atmospheric and layered. There is a wind, dramatic lighting, three sculpture copper pieces, and the surrounding sound of water pouring, all the whiskey is designed to echo the elements of the distillation process. The experience is only to attach several senses simultaneously, not just vision or taste.
Project takes inspiration from Balveni Long history of craftsmanshipParticularly fifty collections, which include whiskey of the age group for decades. Ross responds to the heritage by creating a sculpture atmosphere that feels both tradition and forward looking. ‘You are watching about 51,000 liters of water and churn through copper pipes. Each structure has an increase of 15%, which reflects the intensity of the process, ‘ He shares. Dr. Read for the interview of Designbom with Samuel Ross MBE.
Get, shade, sounds and copper sculptures come together
Description in conversation with Samuel Ross
Designboom (DB): What does the word transposition matter to you in the context of this installation?
Samuel Ross (SR): For me, my journey is a reflection of my journey for Balveni Distillery in Transport Daftown and thinking how the company was actually born, the family was taking water from a very special mineral well, thinking about the pH level and that well’s acids, and then it was able to move through the process of fermentation, disturbance, within the turring.
It is likely to change water in a whiskey nectar, a complete change. And this is really where the title transport came. It lies in this journey how the production of whiskey established Balveni and how those techniques were retained over time.
As soon as you walk through it, the space is designed to shift
DB: You have described the use of haze and light as ‘vertical rivers’. Can you explain in detail the movement and the role of the environment in shaping the experience of the visitor?
SR: With spatial design, it is always a game of performance and meaning, provides emotion. And within the transport, the actor is the reflection of whiskey. You are watching about 51,000 liters of water and churning through copper pipes. Each structure has an increase of 15%, which reflects the intensity of the process. It is actually about providing a sense of performance through installation, causing it to echo emotionally for visitors. And to ensure that enough meaning is made in that experience.
‘Vertical River’ fog and light form
DB: And three towers – Why especially forms?
SR: Those triptychs have a double meaning. First, they reflect the three major stages of the whiskey making process: mineral water is brought, it is cleaned, it is infected with hops and barley, and then placed in the peep. The second meaning is more poetic, rhythm and contemplation in the form of changing water. The light that kills falling water, the temperature of bulbs from cold to neutral is heated in shifting, it is designed to catch all changes. But for me, above these, it was about reflecting the process.
