When Simone Rocha first introduced Menswear in 2023, it was partly for its fun. The kind of designer’s world-building has already been completed (even though you have followed Rocha’s career, but you can probably close a list of his design signature), the opportunity to develop a completely new aspect of the brand came as a welcome challenge. But it was also meant to meet the demand. Male friends and customers were already proving to be a woman’s pieces (bomber jackets and bezaveded arran Nits particularly hits), and after seeing Mainewear’s huge response with their H&M collaboration, Rocha decided that they had to give just those people he wanted. “People are watching it wearing in real life, I knew that it could become its own story – or at least another character to sit with women,” Rocha says.
The challenge as a designer was to give people something that they did not already know they wanted; Fortunately, it is a challenge that he specializes in cope. Rocha has a notable ability to take the prevalence of its design signature and traditional femininity and dial to some deeper and more distort, but still desirable. So it is attractive to see the use of the inversely to see the inverse, to take the construction blocks of a utilitarian, traditionally masculine wardrobe – to inject a dose of bombers, parks, cargo pants, boxy tailoring – and undivided rocha romance, with tiersel or sprinkling, change them with tiselle or sprinkling.
All this is to say, it is a bit surprised to learn that two years after launching, Rocha has decided that it is time to spin his menwear to spin his thing. While a handful of Mainswear Look appeared in the 2025 runway show in the 2025 runway show last month, it is now releasing his full offer as a separate lookbook. In the part, because the collection was “character-driven”, Rocha explains. “We really felt the creation of all these fanatics, while we were collecting, and at a certain point, I just thought, in fact, it should be his own body.”
During the 30 looks, those fundamentalists are placed accurately – “Each look is its own small island, which I love,” he said – and Rocha’s Men’swear serve as a type of classification of the universe. There is a fierce romantic in a rugby shirt, trimmed with frills, a bunch of roses, with one of the new paddlack belts of Rocha – with a kissing behind a cheek’s eyelid bike for school children – around her waist. (Meanwhile, the leurid green over-dide wash denim, meanwhile, was an effect made to resemble grass stains-a node after all that is a node that is frolic.) There is more sensitive, scholarly type, a book in a diaphenus trench coat through a book in a book, which shows simultaneously through a book, which shows simultaneously. Then there is the local bad boy, a killer with embroidery on the pocket in a denim jacket, his ripped jeans is characterized by a string of pearls above the hip like a series of biker.
