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PepsiCo announced on Monday that it would receive prebiotic soda brand Popi for $ 1.95 billion as food and drink giant wants to tap in the increased consumer demand for healthy products.
The deal includes an estimated cash tax profit of $ 300 million, making the net purchase price $ 1.65 billion and is part of Pepsi’s strategy to expand its “better-and-you” offerings.
PepsiCo CEO Ramon Languarta said in a statement on Monday that the company has been developing its food and beverage portfolio for years by innovating with its brands and “disciplined, strategic acquisitions that enable us to provide more positive options to our consumers.”
Coca-Cola introduced the claimant as a ‘intestinal’ soda gains in a prebiotic drink trend
The deal includes an $ 300 million estimated cash tax profit, making the net purchase price $ 1.65 billion. (Eugene Gologursky / Getty Image for Poppi) / Getty Image)
Laguarta now said, more than ever, consumers are looking for options that align with their lifestyle and Increasing interest in health and welfare. This latest acquisition reflects the company’s commitment to meet this growing demand for healthy options and underlines its ongoing portfolio change efforts.
Austin, a pope established by a family in Texas, is described as a low calorie soda that combines prebiotics and fruit juices. The company said that there is no more than 5 grams of sugar per serving. In the early days, founders hunted home in farmers’ markets before making a heavy investment on ABC’s “shark tank”. The drink later became available in major retailers.
| Langer | Security | Last | Change | Change % |
|---|---|---|---|---|
| Passion | PepsiCo Inc. | 148.11 | -0.88 |
-0.59% |
Laguarta told analysts on PepsiCo’s earnings call last month that the company admitted that “there is a high level of awareness of American consumers in general about health and welfare.”
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Laguarta stated that this change is potentially “inspired by all interactions around obesity drugs, but there are other conversations that are happening around space on health and well -being.”
Austin, a pope established by a family in Texas, is described as a low calorie soda that combines prebiotics and fruit juices. (Eugene Gologursky / Getty Image for Poppi) / Getty Image)
He said, “A health and welfare of awareness by consumers is a high level, and it is running some behavior that we are addressing,” he said.
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He said that when the company has been focusing on part control over years, other long-term changes in its portfolio include “low sodium, low fat, low sugar, positive materials, plant-based protein, whole grains”.
During this time, PepsiCo rival Coca-Cola The trendy is jumping into space by launching its own prebiotic soda to maintain “intestinal-healthy” soda.
| Langer | Security | Last | Change | Change % |
|---|---|---|---|---|
| Ku | Coca-Cola Cum. | 69.28 | -0.10 |
-0.14% |
Pop launched last month after finding out the company on the West Coast, in the southeast and through the online Amazon Fresh that “Wellness-centered Jean Z-Aers and Millionals were really interested in juice and prebiotic soda,” Bakka CEO, Coca-CEO CEO Baikka Keer said in a statement.
According to Future Market Insights, prebiotic soda market is expected to be priced at $ 54.5 million by 2034.
