Red power bike Has given a new name CEO, a few days later The previous leader stepped downThe e-bike company has tapped the Kathi Lentzes, which has helped reduce companies at both consumer and B2B in the last few decades.
This change comes when red power falls away from a direct-consumer in favor of a retail-based approach-a change in the policy that has inspired the company to the institute Several rounds of trimming Over the years.
LentzSch said in a statement, “Rad power bike is at a divine point, a direct-consumer model is transferring to retail-centered approach, and is an incredible time to come on board.” “This change creates new opportunities to reach more riders, strengthen customer relations and develop the brand in a meaningful way.”
LentzSch will be the third CEO of Rad Power in the last three years. Phil Molinx stepped down from the role early this month. He was established as CEO in 2022 when founder Mike Radenbagh stepped aside. Radenbagh launched the company in 2007.
Red Power is not alone in your struggle to find the right business model to sell your electric bike. Two of the most high-profile companies, cakes and vanmof, passed through insolvency reorganization to continue operations recently. And last month, two other – electric bike company and Integral Electrics – Merged,
