luxury list is a monthly column on all things luxury, featuring leading experts from the fashion sector, exploring everything from the depth of craftsmanship to the little-known details to consider when purchasing fine jewellery.
in the year luxury fashion has pointed to a new direction for the designer space. With the return of the pillbox hat and the rise of top-handle bags, elegance became a defining aesthetic that shaped the style of 2024. We’ve also seen a growing interest in pieces that transcend trends – including timeless investment items and renewed interest in classic heritage brands. Small luxuries, including silk scarves and charms, became big as everyone furnished and personalized their bags. Changes at the top of major fashion houses influence conversations among style insiders and influence where people are shopping.
These overarching themes in fashion have translated into best-selling products and in-demand pieces that have reached cult status among style insiders. The most popular purchases of the year range from a century-old watch and a classic silk scarf to bags and hats that every fashion person adds to their wardrobe. Ahead, a closer look at the best designer shopping buys that will dominate 2024 and still remain smart pieces to invest in.
cartier tank watch
Over the past several years, more women than ever before have been entering the watchmaking field – both as experts and buyers. Watches have become a major shopping category in the luxury sector as this market reaches new heights of growth. While there are plenty of sought-after watches, one specific style triumphed in 2024: the Cartier Tank watch. In particular, we’ve seen a rise in the popularity of Louis and Muste styles set with leather bands.
cartier
tank louis cartier watch
chanel 22 mini bag
chanel 22 bag When it was released it instantly became an It item among luxury shoppers and the fashion set, as well as a modern classic for Chanel. This was cemented when it appeared again on the runway for the brand’s S/S 23 collection in a smaller version. The shrunken bag has proven so popular that it’s now a core collector’s bag from Chanel, and newly launched iterations in new colors and fabrics are hitting the market.
hermes scarf
The bags have entered their dirty era as they have become “Birkin-ified” both on and off the runway as handbags have become heavily accessorized with scarves, charms and other personalized elements – essentially Jane Birkin’s. An homage to .who famously wore her Hermès bags this way. This ushered in a new era of personalization in fashion in 2024, making the Hermès silk scarf an essential styling piece to make a bag completely unique.
Hermes
plush wheeled scarf
Hermes
jewish des omnibus scarf
Polo Ralph Lauren Cable-Knit Sweater
Ralph Lauren has always stood for timeless style and the height of American fashion. In 2024, the iconic heritage brand captured the zeitgeist and entered the list index at 14th position for this Q4. The brand’s enduring classics have resonated in new ways, including the cable knit sweater, which has become a collector’s item for fashion insiders.
Polo Ralph Lauren
cable-knit cashmere sweater
Polo Ralph Lauren
cable-knit cashmere sweater
Alaia Le Techel Bag
The Alaïa Le Tequel stands out as one of the most significant new bags introduced in 2024. The sophisticated bag is crafted with long handles and smooth leather, and the elongated shape falls into the East-West handbag trend that has dominated this year. This style continues to sell out at practically every retailer, and continues to be released in new colors and finishes (including new suede versions), showing that the popularity of the Le Tequel has really just begun.
Alaiya
Le Techel Small Leather Shoulder Bag
Alaiya
Le Techel Small Leather Shoulder Bag
Gigi Burris Pillbox Hat
Heavily-accessorized bags may have ushered in the year of the hyper-personalized look, but it’s evolved beyond that with other outfit-finishing items. one of the most important? Pillbox hat. With cap growth on the runway, we predicted that 2024 will year of the hat It wasn’t until the beginning of the year that it exploded onto the fashion scene in a bigger way than we imagined, as pieces like Gigi Burris’s pillbox hat became mainstays in style wardrobes everywhere from fashion month to the streets. New York.
gigi burris
Laura Wool-Felt Pillbox Hat
gigi burris
Lauren Wool-Felt Pillbox Hat
Tory Burch Pieced Heels
Torisense continued from 2023 to this year. The designer’s pieces are highly sought after by the fashion set, especially the new key accessories that have recently emerged on the runways. A standout includes the iconic holey shoes that come in new iterations every season, including the slingback kitten heels that make front-row appearances during fashion month.
Tory Burch
pierced slingback
Tory Burch
pierced slingback
Bottega Veneta Andiamo Bag
While the Bottega Veneta Andiamo was first released in 2023, it remains one of the most coveted bags in the luxury market. Bottega Veneta continues to release updated versions of its popular bags. In 2024, we were introduced to smooth leather versions of the tote, as well as the Intrecciato clutch style. On the Spring 2024 runways, we saw continued investment in the Andiamo bag style, with a crocodile-embossed version that is likely to be in demand next year.
bottega veneta
Andiamo Small Embellished Intarsiato Leather Tote
bottega veneta
Andiamo Medium Leather Tote
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