Heroic Looking beyond America to expand his opponent for Temu and Shin
The company intends to launch its discount storefront in Europe later this year, later this year, according to two people familiar with the case who did not name because the plans are confidential.
The recent job posting indicates that Amazon is looking at a widespread global rollout. A listing states that the company is trying to appoint a software development engineer in the hall team to help in launching worldwide. Work Posted on Amazon’s website but Has been removed since, Another role A senior product manager has to assist with a launch in Mexico. Both inaugurations were posted earlier this month.
An Amazon spokesman said that the company had nothing to share on its plans for the hall, which was reported earlier. Information,
The spokesperson said in a statement, “We are always looking for new ways to work with our selling partners to delight our customers around the world with higher selection, low prices and more convenience.”
The expansion comes after the onset of the hall. Amazon unveiled online store in NovemberIt is “describing it as an attractive shopping experience that brings low -cost products to a convenient destination.” Haul is accessible only through Amazon’s mobile app, and most of the goods cost $ 20 or less.
Along with Amazon Hall, the company is responding to the rise of Temu, Sheen and Tikkok Shop, which is all related to China, which is the second largest economy in the world. Platform Have gained rapid popularity In the last few years, by hooking the shopkeepers with low prices on clothes, makeup, household items and other goods in the US. Like the Temu, the hall offers products with ultra-lo-value, such as $ 1 Barauni curler and cosmetic bag, or $ 2.99 cubic zirconia ring.
Haul remains in beta for American users, but Amazon continues to build service, suggesting that the company has become a more permanent stability of its online store.
Since the Rimuvated job listing indicates that the S-Team of Amazon’s CEO Andy Jassi, consisting of top leaders, has set goals this year to create “Go Big” worldwide.
Carriage in Europe may come with some challenges. Amazon will probably use plastic packaging for hall shipment, which will struggle with its stability goals in this region, according to one of the sources. Company Infection in 2023 No coupled packaging only to use recycled paper bags, cardboard envelopes and boxes, or, in some cases, for delivery in Europe.
Amazon is taking a page from its heritage online store to carry out more ways. Company This month started Showing some carriage -sponsored products in some carrying search results, vendors are allowed to pay some objects to appear at the top of the page. The company has filled more sponsored items in the search results on its desktop site and mobile app over the years. They account for the wholesale of Amazon’s advertising revenue, which was a total of $ 56.2 billion In 2024,
Amazon has connected stores cuisted with lifestyle affected inside the hall homepage. A “Fashion Pix” from Michela Delvillar, an impressive person with over 150,000 followers on Tiktok, who Amazon Storefront says that he is a “top manufacturer”.
Amazon is increasing, depending on goods from China-based vendors, even under the scope of practice President Donald TrumpEarlier this month, Trump SuspendedThen RestorationThe D Minimis rule, which allows exporters to ship packages of less than $ 800 in US duty-free.
Commerce Department and Customs Officers are expected to be closed once again, which inserts system to process and collect tariffs on millions of day minimis packages that flow daily in the US. An important part of those packages arises from China.
Jassi was asked about the de minimis investigation on Thursday In an interview with Bloomberg TelevisionHe said that Amazon has “a certain number of items that are sent in the way”, but is less likely than Chinese e-commerce companies like Shin and Temu.
Watch: Amazon Hall takes on the temu with ultra-lo-pris item
