It is important to remember that potential customers do not only see photos – they are evaluating the total package. “Everything you should be on the brand about yourself and your work in the world,” Glister says. “You need to clearly communicate with your hazor profile and what images you are with with the tone you use, with which you write about your projects.”
Glaister makes his personality an important part of his brand, which has helped him attract customers with which it will work well. She says, “Everything I put on my profile is personal.” “The way I like to work is woven into the story and shows that I give importance to the family and what we put as a solution in the house. It is just me, and it works for me.”
The team of bearded builders follow a similar model, which shares the values of the company on all its marketing channels and what customers can expect during the remodeling process. “We even try to be weak and transparent about the ugly side of remodeling. We want people to know us so that they know who they are getting and what they are getting when we rented us,” says Price. “The brand we have created reflects our values and culture of the company, who should attract those who believe in the same things.”
Flavin architects add visual treats to their website and houzz profile, including freehand, artistic design sketches to strengthen its natural modern brand and separate it from other firms. “This is a handmade quality. It is acceptable to the people. It is becoming a very rare skill,” says Flavin. “The key is to attract work from customers who have bought in your vision. They are going to be naturally allowing you to lead the design process.”
For Flevin, attracting the right customers through a strong brand has not only found a stable stream of lead, but also the job satisfaction and more rewarding career. “It seems very clear, but we create a reputation for the construction of a career,” they say. “There is nothing more pleasing than asking for one of your homes. For that recognition by potential customers.”
