For more than three decades, thousands of drivers from all corners of racing have landed on the Detona International Speedway, luring one of the most horrific trials of motorsport to win: Rolex 24. But standing on the top stage of the podium, earning the best and earning drivers, they were not named more or in history. It also comes with the most prestigious, and wearable, prizes in racing: Rolex Cosmograph Detona.
Rolex Detona is probably the most prestigious piece of Swiss brand wrist candy; A five-centers (or more) chronographs that make clock aphicionados and endurance racers are the same gaga. History of Rolex with Detona – East was known as 24 hours of Detona – actually goes back from the race. Sir Malcolm Campbell broke the speed record of the world land on Detona Beach wearing Rolex in the 1930s. When Detona’s speedway was built in the late 1950s, Swiss Chowkidar became the official timekeeper of the track. In 1963, inspired by the site, it brought the Detona model to the market.
Flash forward for 1992, and Rolex became the title sponsor of the endurance race, providing watches to the winners. And while those winning drivers have kept 24 hours wild to earn trophies worn from their wrist, dozens of Rolex Detona watches-having a busy program during the Swiss-made position symbols-race weekends of about half million dollars.
Here is a very busy day in the life of Rolex Detona, which is during Rolex 24 in Detona.
First stop: New York
Insertion on the back of a winner Rolex before 2025 Rolex 24 in Detonona
By photo: Rolex
For bin calling, Rolex 24 has four separate classes: LMP2, GTP, GTD, and GTD Pro – and winning drivers of each class receive a watch. A Victor’s Rolex is much more special than the average version of Detona, which is BESPOKE ENGRAVING, which is controlled by a single specialist watchman in the New York office of Rolex. Each timepiece’s Caseback Rolex is adorned with 24 people, the word ‘winner’ and the year.
Arrival in Florida
Rolex 24 Trophy next to a Rolex Cosmograph Detona
By photo: Rolex
2025 Rolex 24 has entered the race to 61 teams, and each is allowed to enter a maximum of five drivers (although a lot of competition with only three or four). As a result, Rolex brings 20 engraved watches to Detona for any result in the Victory Lane. With MSRP of over $ 20,000 for each Detona, the collection is about half a million dollars. It is no surprise that they are at a vigilant sight of security at all times.
Drivers see their loot
Scott Puit, Rolex Testimony (Brand’s term for ambassador), with his own Rolex Detona
By photo: Rolex
All Rolex attend a meeting of a compulsory drivers on Saturday morning before the 24 competitive race, and they congratulate the Rolex’s prestigious green box. In 2025, the Scott Prite, who won the record five times, returned to Destona to work as a driver Steward in Race Control. Before talking to drivers a few hours before the race, he proudly showed a piece from his impressive collection of hard -working Rolex.
Detonon gets its close-up
Rolex Testimony Tom Tom Christians, Right, NBC Sports with Sports
By photo: Rolex
Once the race is going on, the watches go on a mini press tour, including an appearance on NBC broadcasting with nine -time Le Mans winner Tom Cristens, which is also a Rolex testimony. The audience holds a close-up look on Steel-And-Yellow Gold Detona, with a white dial with a yellow gold bezel.
Detonona was designed as a timing tool for endurance drivers, with chronograph – three small dials on the clock face – to determine the average speed at a certain distance to track a tachimetric scale on beesel on beesel For. These days, no one is using its luxury clock to collect data, but still some functionality connects the past and present in a solid way.
Preparation for big disclosure
Winners’ Rolex Timpis and Champagne waited the winners in Vijay Lane
By photo: Rolex
As soon as the sun emerges again on the horizon in Detona on Sunday morning, the end of the 24-hour race comes close. Behind the curtain, the watches are stored on a safe place on the speedway, where they are polished and prepared with champagne bottles, before being moved to the victory lane.
Presenting, your new Detona
#65 Ford Multimetic Motorsports Ford Mustang GT 3: Christopher MIS, Frederick Varvisk, Dennis Olsen and Rolex USA CEO Luka Barnskoni
By photo: Rolex
When checker flag waves, exhaustion is quickly replaced by elation for winners of 2025 Rolex 24. One -one, drivers were presented with their precious watches by Rolex USA CEO Luca Burnkoni. Porsche Pennske Motorsport won the overall win with #7 Porsche 963 in the GTP category run by Felip Nasar, Nick Tandi and Laurence Wantur.
The ceremony begins immediately after the presentation
Tower Motorsports Sebastian Alverez put on its new Rolex timepiece
By photo: Rolex
In addition to all four sections, more than a dozen drivers opened their names in history books as winners in Detona, who joined a rare group of race-winning Rolex owners. The Swiss brand ensures that every watch is wound and set locally, so the winners can wear their trophies to celebrate (or at the end some sleep).
in this article
Emily Selec
Imsa
Culture
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