It is impossible to summarize right now the devastation felt in Los Angeles. As of Friday, January 17, 2025, the Palisades Fire is 31% contained and the Eaton Fire is 65% contained. Los Angeles TimesThousands of structures, including homes and schools, were destroyed and thousands of people were displaced. It has been incredibly moving to see Southern California communities come together amid this historic loss. I grew up right around the corner from Palm Springs and LA always felt like a neighborhood. Now that I work for a company with roots in LA, my coworkers and I are looking for ways to help wildfire victims by donating. GoFundMe campaign and supporting non-profit organizations baby2baby, Los Angeles Fire Department FoundationAnd Pasadena Humane Society,
Some of my favorite brands have also stepped up to make a difference. by Rosie Jane is hosting a donation campaign for people who have lost everything, and brands like jeffrey campbell And lost angels Sales proceeds throughout January are being donated to the victims. Learn below how these brands and others are supporting wildfire relief efforts.
set active
Set Active opened its headquarters as a donation center, sent products to more than 300 families affected by the wildfires, and raised more than $40,000 for those who lost everything. Proceeds from its 2025 core collection will be donated to wildfire relief efforts.
set active
Airlux Breathe Scoop Bra
set active
Airlux Breathe Mid-Rise Leggings
road
Hailey Bieber’s skincare brand Rhode has committed to donating $1 million to organizations that provide emergency relief to mothers, caregivers and families affected by wildfires. This includes Lift the LA Family Goal Fund, epidemic of loveand more. The brand also promised to allocate 1% of all sales from January and February to charity.
road
pocket blush freckle
Egolde and Citizens of Humanity
Agolde and Citizens of Humanity have opened donation centers throughout Los Angeles, including in Santa Monica and Huntington Park. Individuals can take three days’ worth of clothes. For more information, visit Agolde or Citizens of Humanity Instagram,
citizens of humanity
Burrata rested directly in Pioevere
eggolde
Low Curve Jean in the Fairway
Akila
Posted by Los Angeles Eyewear Brand Akila Instagram It is donating new prescription lenses and frames to people who lost their lenses in the wildfires. If you or someone you know has lost a frame, you can contact info@akila.la.
free people
Free People is hosting a free shop at its Santa Monica office, where anyone displaced can purchase new clothing, shoes and bodycare products. More details can be found on the brand Instagram,
we are free
Classic Striped Oversized Crewneck
we are free
hero t
rare beauty
Rare Beauty contributed emergency care kits to evacuation centers and has donated to the Los Angeles Fire Department Foundation and World Central Kitchen.
rare beauty
Soft Pinch Mini Cheek and Lip Set
rare beauty
Perfect Strokes Universal Volumizing Mascara
alo
ALO is distributing care kits to people affected by the wildfires from its Beverly Hills office. More information can be found about this Instagram,
alo
Airlift High-Waist 7/8 Line Up Leggings
everyday
Haircare brand Rose pledges to donate 10% of January sales California Community Foundation And has teamed up with hair-tool brand T3 to donate hair kits to any professional affected by the wildfires. More information can be found about this Instagram,
everyday
Santa Lucia Styling Oil
jeffrey campbell
Jeffrey Campbell is donating 30% of sales between January 13 and January 31 to help those affected by the wildfires.
jeffrey campbell
check-mate boot
jeffrey campbell
Dancerina Flat
for love and lemons
Throughout the month of January, For Love & Lemons is donating 10% of online sales to help rebuild local communities.
for love and lemons
Wilhelmina Midi Dress
for love and lemons
aspen knit top
Squigs
Squiggs founder Nikita Charuja has been affected by the wildfires, and the brand has pledged to donate to its relief efforts Instagram,
Squigs
Double Shot Face Serum
Squigs
Cranberry Delight Hair Oil
daily practice
Los Angeles brand Daily Drills lost its office in the Palisades wildfire. The brand donated $100,000 to relief efforts, and 100% of the proceeds from its latest collection, Palisades Proud, will be donated to the rebuilding efforts of local businesses.
shopdailydrills
Oversize Palisades Crew
shopdailydrills
Palisades Trucker Hat
lost angels
Press-on-nail brand Lost Angels is donating 100% of its net proceeds from all purchases from January 15 to 22 to the Los Angeles Fire Department Foundation.
lost angels
don’t feel bad
yes, it’s jewelry
Yes It’s Jewelry will donate 100% of the proceeds from its Los Angeles Charms collection to the Los Angeles Fire Department Foundation. according to brand InstagramSo far it has donated $15,400, and the fundraiser will run throughout January.
yes, it’s jewelry
i love la charm
yes, it’s jewelry
california girl charm
by Rosie Jane
Posted by Rosie Jane Instagram It is collaborating with Alpine Beauty, Tower 28, Hanky ​​Panky and other brand partners to open their headquarters to take donations. If you or someone you know has been affected, sign up Here,
by Rosie Jane
Rosie Eau De Parfum
by Rosie Jane
complete body collection
