13 Best Beauty Viral Product Launches of 2024: Reviewed

Glossier Eau Rave Eau De Parfum is one of the newest stars in Glossier’s iconic Eau fragrance lineup, which has been turning heads (and noses) since 2017. With notes of buttercream, plum butter and ambrox, this fresh take on a cult classic has exceeded all expectations, with demand exceeding estimates by 50 percent. On its October 3 launch day, it not only made waves — it topped sales of every brand on Sephora’s website, solidifying its place as the flagship brand of 2024.

it heatless curlers It topped Amazon’s best-seller list for curlers in November, with sales of over 150,000 units in a single month. To date, the brand has reported an impressive 4.5 million heatless curlers sold globally. “This is a fun and budget-friendly option for those who want to achieve curls or waves while avoiding heat damage,” says the celebrity hair colorist and stylist. temur hamilton“The satin material helps prevent friction damage, and it’s perfect for those who may prep their hair the night before and need a quick, no-fuss styling solution in the morning.”

High-shine lips are all the rage in 2024, and there’s no better way to achieve them than with BYOMA’s Liptide Lip Mask. Formulated with the brand’s signature lipid complex and peptides, it boosts cell activity and reduces trans-epidermal water loss, making it a must-have for Gen Z and Gen Alpha. The hype was undeniable — Ulta’s lip mask sold out within 24 hours of its special launch in April. “The vibrant, cheerful packaging, universally flattering lashes and high-performance formula compelled me to buy it immediately,” says the celebrity makeup artist. Sara Lucero“It’s easy to recognize in my kit, and customers praise its soft, smooth texture as a lip prep.”

Originally launched as a body mist in October 2023, Vanilla Skin was such a hit viral videos This led to its sales quintupling, causing consumers to practically beg for an Eau de Parfum version. The brand took delivery in June, amassing a waiting list of 25,000 people and ultimately becoming the largest Eau de Parfum debut for the brand, with the majority of shoppers purchasing the travel and full size versions. Since its summer release, Vanilla Skin EDP has matched the sales volume of its predecessor, the cult-favorite missing person,

You can’t discuss viral beauty products without acknowledging Hailey Bieber’s undeniable impact on the industry. From her makeup tutorials, trend-setting manicures and lip glazes with matching phone cases, she’s unstoppable. bieber this year Road Pocket Blush— a creamy stick formula available in six shades — became the talk of the beauty world, especially after she teased the launch by sharing lab samples on Instagram in March. It’s not just Gen Zers who are obsessed — makeup artists love it, too. “Yes, it’s easy to blend, but what sets it apart is its formula and finish, which I give ten out of ten,” says Lucero.

With its playful peel-and-reveal application and vibrant, long-lasting color, it’s no surprise that this lip stain has become a beauty favorite. In July, WonderSkin partnered with Chipotle to launch “Lipotle”, a custom green peelable lip stain in honor of National Avocado Day. The TikTok-famous product became an instant hit, with one being sold every 15 seconds. “This is a favorite of all my followers,” says Lucero. “WonderSkin Peel-Off Lip Stain stands out because it gives flawless results both in person and on camera.”

Prada’s Astral Pink Lip Balm rose to fame after its organic debut in Sabrina Carpenter’s “Please Please Please” music video. The viral moment led to it selling out within six hours on Prada Beauty’s website, and it didn’t stop there. The cult-favorite balm has sold out three times at Sephora and is now the retailer’s number two SKU of the year. One thing is certain: With over 1 billion impressions and 21.5 million views across social media platforms, this beauty staple is cementing its place in the spotlight.

The Depuffing Wand is Therabody’s latest innovation, following the success of the brand’s iconic launches like the award-winning TheraFace Pro and TheraFace Mask, which collectively boast over 33 beauty awards. Debuting in September, the Dipping Wand immediately took the title of Sephora.com’s best-selling tool, causing a stir on social media. Therabody’s YouTube channel tripled its engagement rate and gained over 4,000 followers in just 30 days. Adding to the buzz, Hailey Bieber included the wand in her holiday gift guide, garnering 1,000 followers and a slew of beauty obsessives. “The delicate area under the eyes can be more challenging to treat than other areas of the face,” she says. nickel templeA beauty expert and owner of Indarma Studio. “But with consistent use, it can help improve elasticity.”

For a mild, sensitive skin-friendly formula, temple and skin care lovers recommend The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum. “Hyaluronic acid is an excellent choice for hydrating the skin,” she says. “It’s suitable for all skin types and works well for most people. The Ordinary offers it at such a reasonable price, so it’s no wonder it’s so popular. In February, the brand unveiled an updated version of the Hero Formula, which was originally launched in 2016. The new version, which contains five forms of hyaluronic acid and a less sticky texture, has quickly become a best seller on Sephora.com.

Building on the success of Shark FlexStyle, the Shark FlexFusion Air and Ceramic Styling System introduces a wet or dry fusion brush for smooth blowouts with added volume, bounce and shine. “The Shark FlexFusion is excellent for creating a variety of hairstyles, and it causes little or no heat damage compared to most traditional heated tools,” says Hamilton. “I love how it softens the hair and gives a beautiful shine.” The new styler made a splash this fall and earned countless tiktok video,

This advanced L.E.D. skin care equipment It has become a viral sensation, with Google searches increasing by over 5,000%. Its standout feature? A new 1072nm near-infrared wavelength that penetrates deeper into the skin than the older 830nm version, helping to reduce fine lines, wrinkles and even out skin tone. The updated liquid silicone material ensures a more comfortable fit, making it a favorite among celebrities like Kim Kardashian, Lily Collins, Suki Waterhouse and Naomi Watts. Temple, who is also a devoted fan, says, “LED therapy is a staple of my treatment room and is very easy to incorporate into home care.” “I’m glad this technique went viral this year.”

Breakout beauty brand Refi dominated the industry with its latest launch, the Blur Liner, introduced in September. Building on the runaway success of its Lip Sculpt — which sold out every four seconds at launch and sold out 19 weeks of Sephora’s stock in just 72 hours — the Blur Liner garnered just as much attention. The lip liner made its runway debut at Paris Fashion Week, shown in Christopher Esber’s spring/summer ’25 show, instantly becoming a high-fashion and viral favorite.

red lips are a timeless classic, but Pat McGrath Labs’ matte lipstick in Elson 4 — a blue-red shade that expands the brand’s iconic lineup — has taken center stage this year. The buzz started at the 2022 MTV Video Music Awards, where Taylor Swift debuted the color on the red carpet, causing an instant sell-out. She teased fans again by wearing it in her “Bejeweled” music video, and most recently, she wore this shade while cheering on her boyfriend, Kansas City Chiefs star Travis Kelce, at his football games. Shortly after, the lipstick came back in stock but sold out just as quickly, proving that it is a must-have and here to stay.