If you are keeping an eye trainer trends You may have noticed a change in the lineup. Adidas Sambas-Once an undisputed favorite – they no longer have a strong hold on fashion enthusiasts. This season, a new heavyweight has stepped into the spotlight, proving that functionality and comfort can be undeniably attractive. Sorry, Sambas, but let’s face it, comfort has never been your strong suit.
Breaking through the noise, Asics trainers have quickly become a brand to watch. Established in Japan in 1950, these trainers are hardly new to the scene, but after flying under the radar for several seasons, we’ve seen them experience a sudden surge in popularity in recent months.
This trend of social media buzz is already expanding far beyond online platforms. Trainer Multi-Retailer Platform stockx Has registered an increase in demand last year. According to their data, 2024 was a record-breaking sales year for Asics, with an increase of 350% compared to 2023. StockX also found that Asics was the fastest growing trainer brand in the UK last year (and number three globally)!
This explosive growth highlights the brand’s rise into the cultural sphere, as it blends a sporty, yet classic silhouette with the relaxed cut we crave.
A significant reason for Asics’ recent success is the viral popularity of its sister brand, Onitsuka Tiger. Known for their retro-inspired designs and bold colors – and for the familiar lined motifs that both brands display on the side of their shoes –Onitsuka Tiger’s Mexico 66 Trainer gained major traction last year, paving the way for Asics to shine. This momentum is being fueled by high-profile collaborations with designers like Kiko Kostadinov and Cecily Bahnsen, which have brought the brand a good deal of buzz over the past few seasons.
Asics’ appeal lies in its ability to blend performance technology with streetwear aesthetics. Good styling with denim and leggings For day-to-day, I’ve also seen contrasting styles with feminine skirts for a playful finish.
To discover the trainer brand that fashionistas are watching for 2025, read on to discover our edit of the best Asics trainers below.
Shop ASICS trainers here:
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Gel-Quantum Kinetic Faux Leather-Trimmed Mesh Sneakers
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Gel-Nike Leather and Suede-Trimmed Mesh Sneakers
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+ Cecilie Bahnsen Gel-Terrain Embellished Rubber-Trimmed Mesh Sneakers
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Gel-Kinetic Fluentâ„¢ Mesh Sneakers
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GT-2160 Faux Leather-Trimmed Mesh Sneakers
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Skyhand OG Leather and Suede Sneakers
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