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HomeFashionStreet FashionStein Fall 2025 Ready-to-Wear Collection

Stein Fall 2025 Ready-to-Wear Collection


Kiichiro Asakawa of SSstein is Japan’s high magician of quiet luxury, and over the years he has transformed his brand into a subtle force. After starting out with just three pairs of trousers in 2016, SSteen (along with last season’s three S’s) now offers a smorgasbord of excellent wardrobe staples that are coveted by buyers from Seoul to Switzerland. Most talked about are its gorgeous coats, made of rich, lustrous wool that shines with exquisite chic.

This season marked a step forward for the brand, and was shown for the first time in front of a general audience at the Palais de Tokyo in Paris. Recipient of this year’s Tokyo Fashion Prize – which exists to help Japanese designers expand their international reach – Asakawa will show his collections for SSstein in Paris both this season and next. Along with the impact this will bring, it also means a great opportunity for Asakawa to showcase his creative strengths in a new setting.

It was, as always, a collection of beautiful clothes — his trademark trench coats were there, as well as many other brilliantly wearable pieces (from super-clean shirts to intentionally dirty denim and cargo pants) — but the usual. Reliance on Suspects Remains It’s hard to shake the feeling that SSstein played it safe.

“This season started by looking at my favorite photo books and thinking about the distance between the photographer and the models,” Asakawa explained after the show. “I wanted to express the natural but soft, very careful and warm, beautiful side of that (interaction).” Although the designer was talking concisely, the best parts of the collection were actually the pieces that had something warm, natural and soft: contrasting wools that were sometimes fuzzy and sometimes smooth, layered lapels and oddly attractive pip- belt. Less successful were blazers with a stiff-looking leather corset belt and excessively large shoulders which, when combined with a high turtleneck, dwarfed the head.

Those minor shortcomings aside, Asakawa’s ability to make a quality, marketable product cannot be denied. “I wanted to create clothes that you could easily wear on your doorstep but that would still look beautiful in some way,” he explains. Doorstep elegance-it has a nice ring to it.



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