finals weekSigma CEO Kazuto Sitting with Yamki Petpixel To talk about its new lens and BF camera. As part of that discussion, Yamaki revealed that he does not always want to build unusual cameras, but desires to create a new “serious” camera. 300-600 mm F/4,
In the past, Sigma built cameras that were similar to their contemporaries, but in recent years its efforts have been completely unusual or unpredictable.
“Customers are looking at something new, something exciting, which is different from the mainstream camera lens today. So always our customer, (our) users, are quite inspiring to us, ”said Yamaki. While he is referring to his company’s efforts with optics, that philosophy has also expanded the production of the camera, which Yamaki has later confirmed in the interview.
“I think it is a mission of a sigma that provides something different from others,” they say.
However, Yamaki’s camera design mission will not be forever in this unusual field.
He said, “Of course, in the future, my dream is to make a very serious camera that can be used with such camera lenses,” he said, ” New Sigma 300-600 mm F/4DG OS Lens“But right now, perhaps people hope that Sigma will do something different from others. So this is one of the ideas we have. But in the future, I want to make it very seriously. ,
The use of the word “severe” is important to describe the camera capable of taking full advantage of 300–600 mm F/4 DG OS lens. Yamaki had earlier explained that Sigma BF camera was named after a line from a poem in Okura tenshin. Tea book And stands for “Beautiful stupidity.”
BF is designed as a playful experience, a one that allows photographers to reveal in the joy of photography and simple things – “beautiful stupidity of life.” Therefore, it is not a serious camera for serious photographers and does not mean. It uses an enthusiastic photographers of a warm shoe, an electronic viewfinder, most buttons and control dials, and also does not have a memory card slot. Therefore, while 300–600 mm F/4 DG OS can be used with sigma BF, it is probably not recommended.
Sigma has created a camera for “severe” photography because it is difficult to think about what such a design can look like or how it will pile up against Sony, Canon or Nikon options. However, it is encouraging to hear that Sigma’s CEO wants to bring some markets that can live at this place. When this happens, photographers should expect a design philosophy that will not ban it for incredibly low production output of BF Only nine cameras per day – It is likely to be understood that it will be very popular.
PetpixelFull interview with Kajuto Yamaki can be seen and heard An episode of 26 February, 2025 Petpixel podcast,