It seems like just yesterday we were preparing for Valentine’s Day candy to hit stores, even though Santa hadn’t even come down the chimney yet. And, while you may not have tried Kit Kat’s new bear-shaped candy Or M&M’s Strawberry and Cream Flavor-Or, let’s be honest, think about you super bowl spread– The stores are three steps ahead of us.
Because, believe it or not, you’re going to start seeing Easter candy coming out now.
Don’t get us wrong, we love Reese’s Egg and chocolate bunnies as much as the next person, but if there’s one brand that’s synonymous with Easter, it’s glimpsesCandy-coated marshmallows, whether shaped like a chick or a rabbit, have graced many Easter baskets over the years. Now, its Easter offerings are getting even better with a new collaboration with one of our favorite dessert brands: Breyers.
Peeps releases new Breyers Cookies and Cream flavored Marshmallow Chicks
Peeps herself is no stranger to unique, collaborative flavors — like Icy Blue Raspberry, Rice Krispies Treats, and even a Peep-Flavored Pepsi SodaBreyers has already done a lot with its releases even in 2025 New Hershey’s S’mores CollectionAnd now a Peeps flavor.
This year, keep an eye out for the new Peeps Breyers Cookies & Cream Flavored Marshmallow Chicks.
Peeps / Allrecipe
Peeps’ newest product combines the delicious chocolatey and creamy vanilla flavors of Cookies & Cream ice cream with the chewy, sweet marshmallow flavor of Peeps. The mash-up may not be what we expected to see this year — though it’ll certainly be as beloved as the iconic Breyers ice cream flavor.
Peeps Breyers Cookies & Cream Flavored Marshmallow Chicks are hitting stores as we speak — but there’s a catch. They are exclusive to Walmart. The new ice cream-flavored candies are available at Walmart retailers nationwide in 10-count packs for $1.47.
Additionally, Peeps is releasing another Walmart-Exclusive Products This year—new Peeps Egg Hunt Individually Wrapped Mini Marshmallow Chicks. These bite-sized marshmallow chicks come in three colors and each are individually wrapped so you can fill your Easter eggs with them — without fear of a sugar-dust mess or the marshmallows losing their fluffiness.
These new Walmart products will join the entire Peeps line easter lineupIncluding classic bunnies and chicks, Giant Bunny Pops and unique marshmallow flavors.
It may be January, but it seems like the Easter Bunny is already rolling this way.
