there are lots of new shows Premieres weekly on streaming and network television. Although it’s good to have so many options to choose from, it has reached the point where Choose what to watch It has become a heavy task. The abundance of series also means that it can be difficult to remember when certain new shows are starting, as well as when favorite shows are returning. fortunately, Some TV shows are bringing super creative marketing strategies to attract audiences And other streamers/networks should take note.
‘Severance’ ends a genius marketing campaign
Apple TV+ has come up with a great strategy to get people excited about shows coming back (thus reminding fans when to come back). His hit show, separation Now! Presenting a unique in-person pop-up event At Grand Central Station in New York City. On January 14, Apple TV+ recreates the macrodata refinements featured in the series inside a glass box Established in the middle of the railway station. With other actors, stars of the series (including adam scott, brit lower, And zach cherry) were all working hard, working hard, while their Lumon boss (Patricia Arquette And Trammell Tillman) supervised them. For more than three hours, busy commuters rushing to the train station were treated to a re-enactment of one of the smartest shows currently on television.
Of course, this marketing stunt went viral on social media, creating a lot of buzz Season 2 premieres on January 17An email campaign has also been sent, which was shared on Reddit It appears to be an email from Lumen Industries saying a meeting is scheduled (for the premiere date, of course). Exciting and creative pop-ups, as well as unconventional email blasts, prove that This type of unique marketing is tailored to the chronically online population of TV viewers,
There have been a few such pop-up events in recent years. HBO recreated the entire drive-in movie experience to help promote lovecraft country In 2020, and a pop-up Golden Girls– based on theme The restaurant has traveled across the country The Grove Shopping Center in Los Angeles, also in 2022 A pop-up with lots of merchandise was displayed and popular Netflix shows like Photo Session stranger things, bridgerton And squid game But most of these interactive activities are focused on other events comic Con or Halloween celebrations (e.g. Hulu’s Huluween program in 2023Unfortunately, until now, most shows haven’t had the chance to take advantage of these types of inventive marketing campaigns. A variety of factors, such as COVID-19 limitations, budget cuts to marketing departments, and the Hollywood strike, have all limited the amount of in-person promotions seen in recent years. However, with the recent success of separationPop-up event of, Now more studios may be willing to return to coordinating these types of campaigns.
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Other shows should copy ‘Severance’ strategy
Traditional marketing campaigns that rely solely on the Internet or social media should become a thing of the past. Pop-up or interactive event Can inspire a lot of conversation – not only from in-person attendees, but also from those who can watch the event online. It’s possible that a pop-up featuring the stars of the show (e.g. separation) will generate even more buzz, because everyone loves to see a celebrity up close and personal (or in a unique setting). If other streamers and networks want to grab some watercoolers success that separation Is In their advertising, they will need to come up with creative and new ideas to market their show. Unusual promotional campaigns can reach a wider audience in an organic wayWhich will inspire more people to join in and inspire viewers to become more dedicated fans of the specific show.
There has been a trend on TV for most shows to start quietly, with no commercials, and then, due to low ratings, Canceled before they even get a chance To find their audience. To create successful shows with potentially high viewership, More networks and streamers should return to creating memorable campaigns that include in-person eventsWhich in turn can be easily shared on social media. If other shows don’t follow separationFor example, it is very likely that they will continue to go unnoticed by wider audiences.
new episodes of separation Season 2 airs every Friday on Apple TV+ in the US
Mark leads a team of office workers whose memories have been surgically divided between their work and personal lives. When a mysterious co-worker appears outside of work, it begins a journey to learn the truth about their jobs.
release date
18 February 2022
Britt Lower, Zach Cherry, Trammell Tillman, Jane Tullock, Dichen Lachman, Michael Chernus
, john turturro
, christopher walken
, Patricia Arquette
Sarah Bock, Mark Geller, Michael Cumpsty
main style
Drama
season’s
2
Story
dan erickson
Author
dan erickson
showrunner
Dan Erickson, Mark Friedman
