When you’re starting out in wedding photography, it’s easy to get overwhelmed by the details. The stakes seem high, and the learning curve can be steep. Lessons often come with time, but you don’t have to figure it out the hard way.
coming to you from luke clelandThis practical video explains six key lessons every wedding photographer should know before their first shoot. Cleland shared how they struggled in the beginning without tools like client management software. Initially, he relied on memory to handle customer details, invoices and deadlines, which created chaos. Staying organized with the help of a dedicated schedule helps you focus on creating great photos instead of chasing payments or client emails. Tools like this can help build trust with your customers.
Cleland also discussed the unnecessary pressure he put on himself to create studio-perfect lighting in every scenario. For receptions and low-light environments, he brought excessive equipment, believing that lossless lighting was the priority. Later, he realized that this focus on gear distracted him from capturing the moments that matter most, like real emotions and interactions. As he said, your job as a photographer is to reflect the reality of the day, not to create something that doesn’t exist. Simplifying your approach and being present in the moment helps you serve your customers better.
Cleland notes that Pinterest inspiration boards can be another barrier. Brides often bring reference photos to the shoot, which can be useful for understanding their vision. But Cleland cautions against trying to force these moments, especially when they don’t align with the actual dynamics of the wedding day. In one story, he recalls trying to recreate a picture of a flower girl stepping into the shoes of a bride, but finding the child uncooperative. His takeaway? The unique real moments of the couple’s day are much more meaningful than imaginary poses.
Cleland emphasizes the importance of delivering wedding galleries on time or, even better, early. Delayed photo delivery not only frustrates customers but also hurts referral opportunities. Clear communication about deadlines and on-time delivery can set you apart as reliable and professional. This is just the beginning, so watch the video above for Cleland’s full breakdown.
If you want to continue learning about wedding photography, be sure to check out “How to Become a Professional Business Wedding Photographer with Lee Morris and Patrick Hall,
