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Instagram is building its own video editing app


Instagram announced that it is launching its own free video editing app called Edits. The move makes sense for a platform that has been pushing video content for quite some time, but lacks any sophisticated editing tools until now. The timing is interesting, however, as it coincides with the ban on a similar free editing app, CapCut.

Instagram chief Adam Mosseri shared the news about the edits in an Instagram post on Sunday, detailing some of the features we can expect. The app’s description and features seem remarkably similar to CapCut, with a long list of tools for creating videos and finding ideas for new content.

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A post shared by Adam Mosseri (@mosseri)

Instagram built the app with a tab-based approach, with tabs for tracking inspiration, trending audio, and views. It also provides access to a “very high quality camera”. The app includes all the editing tools most people are used to in phone-based editing apps, including the ability to edit down to single-frame precision, settings for resolution, framerate and dynamic range, background adjustment tools, fonts, filters and A lot is involved. It can also automatically generate captions, hopefully with greater accuracy than the automatically generated captions in Instagram Stories.

In addition to editing tools, you’ll also have insight into how your reels are performing with the Live Insights dashboard. Plus, you’ll get access to various metrics available in Instagram, such as engagement details, what impact your reel will have if it gets recommended, and much more.

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Screenshot: Instagram

Instagram says it supports videos up to 10 minutes long, so this is only a tool for short-form videos. Mosseri emphasized in his video announcement that the app is not a replacement for desktop editing tools or a good alternative for those who rely on templates. Instead, it’s built specifically for creators who edit videos on their phones. Mosseri also stressed that the first version will be incomplete and asked people to be patient as it works on the app.

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Screenshot: AB Ferguson

Many of these features are also currently found in CapCut. It’s not uncommon for people to edit their Instagram Reels using CapCut, as it has a reputation for being much more user-friendly than the integrated Instagram Reels editor. However, CapCut is owned by TikTok’s parent company ByteDance, which means it was also part of ban that came into effect (briefly) on Sunday. While TikTok came back very quickly, as of Monday morning, CapCut users were unable to access the app unless they were in Airplane Mode, though it appears to be back functional as of this afternoon. However, if you haven’t already downloaded the app, it’s still unavailable at the time of writing The Verge reports,

Instagram Edits app now available pre order In Apple App Store. The App Store listing says it won’t be available for download until March 13, but Mosseri said it will launch in February. The Android app is supposedly “coming soon” and no specific date has been mentioned yet.





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