| The new brand is called antigrace. Picture: Insta360 |
Insta360, a company known for its 360 and action cameras, is entering the drone market. Today, the company announced a new sub-brand called Antagravity and is teasing an upcoming drone that will shoot 360 ° 8K video.
The company says that Antigravity is a “cooperation with a third party” and it has spent years in designing a product that will have “many world-first” in drone design. While the details are very rare – an official announcement is about to be held next month – there are some that are complicated sound. The upcoming drone will capture 360 °, 8K and weigh less than the 249G range that many countries have determined as the requirement for drone registration.
The company has A marketing video released With the snippets of the footage that may have come from the drone. With several 360 ° cameras, the main use is not necessary to give some people to give 360 ° videos watching, but allows you to capture everything and decide your framing and movement in the post.
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| The company is teasing a small, light 360 drones. Picture: Insta360 |
From the press release that announces the brand, it seems that it will be targeted for those who do not necessarily have a lot of flying drone experience, and who are just trying to capture “a family growth, a weekend road trip, or a new perspective on everyday life”. In other words, to start, the products of antgrace will have more purpose towards viewers instead of using drones for work.
The company also states that it will have a “co-construction program” that “enthusiastic and community members” will “want to see what they want to see in future products, or what they like to see what they like to see.
US government is increasing rapid enmity for DJI
Ever since we have seen a new player entering the drone market successfully, it has been some time, but the Insta 360 has a track record of breaking into dominated areas by one or two major companies. Gopro and DJI got some success with it Action cameras own lineup,
Time can also work in favor of antagrace. At the moment, DJI is actually the only brand that matters in consumer drone space, but has been an American government. Growing hostile Over the years and it has continued to threaten to restrict it outright. Despite this Some people are snatching unitsIts latest drone, Mavik 4 ProNever officially launched in the US; It is also not currently listed on its American website.
Press release:
Introduction Annient: The Future of Aerial Exploration and Storytelling
Flight was re -designed for life.
Today marks the official launch of antigravity, a new drone brand with a bold mission: To redefine air exploration and story.
In collaboration with third parties by the Insta360, the antagragity does not only have materials with another drone release in the already crowded sky. Instead, it is creating a completely new category – by mixing the world’s first 360 drones with true immersive capture. All were packed in a sub -249G form factor, with 8K resolution for the match.
The brand enforces a future where drones enable immersive and intuitive experiences that reflect the curiosity, creativity and spontaneity of those people. Whether a family growth, a weekend road trip, or a new perspective on everyday life, the antigravity gives people the right to find and create life.
“Today, most drone equipment are. With antigravity, we are highly targeted,” BC Ni, the head of marketing in antigrace, says. “While other spectacles compete, we have flipped the script, which should be able to do a drone, telling him again. The result is something that emphasizes real emotion and enabling experiences such as freedom, creativity and discovery for all.”
Idea: 360 Emarsiv flight
The design of the antigravity is the concept in the heart of philosophy 360 Emarsiv flightThe aim of the brand is to do this place completely, and replace the technical complexity contained in both drone flying and 360-degree videography with expressive, story-first experiences that are yet easy to master powerful master.
Inspired by you. Made for all.
Antigravity drones are made for curious and courageous. Manufacturer. Passenger. Family. People with bold thoughts but over time to learn complex flight control and air material construction. It is for someone who wanted a drone at any time, but felt that it would be huge for something that they could never be able to use their full potential.
Ease of use is the initial point for all antigrace products. Users do not require experience. They do not require a checklist – drones are easily operated. While the rest of the industry is designing products for experts, the antgrace is building drones for all; Initial, specialist, and among all.
A collaborative approach to product design
Antigravity is also re -defining how products are designed by forming a community and aide is a main part of its ethos. Through the Antagravity Hub, the company’s co-construction program, enthusiastic and community members are invited to help shaping the future of products and features of antigravity.
Each idea is read and considered, and those who inspire future products or features will be rewarded accordingly. Every contribution will be helpful in understanding what users mean. Antigravity products are not designed in isolation. They are inspired by those who believe what they can become.
Technology has caught
Antigravity – and its upcoming first product – is launched in a significant moment on hardware, software and user expectations. After years of cool development, technology is ready to support a new type of drone experience. It is ready to revolutionize the drone industry, introducing many world-first people in drone design that enables pilots to experience and capture the world that were not possible before.
The drone is designed to reflect the commitment of antigrace for the creation of a product ecosystem with unique personality, meaningful features and objective sense of purpose. To ensure that antigrace drones are used only for exploration and storytelling, all drones will include smart safety features such as misuse or detection of payload to prevent unauthorized amendments.
In August 2025, the first drone of antagrace will be unveiled. More information is available on www.anigravity.tech.
