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HomeRacingImpressive fishing exercise formula E's expectations can achieve its long -term objectives

Impressive fishing exercise formula E’s expectations can achieve its long -term objectives


“We will no longer exist; We went out of business years ago. During his tenure as the CEO of Formula E, Jeff Dods never afraid to pursue boundaries, when it comes to the All-Electric Championship.

Prior to the arrival of Dods in mid -2023, Formula E had gained a reputation as a new and exciting motorsport chain, which defined general conferences, almost intentionally created waves as a new child on the block. This is a strategy that explains above the dods, of course its existence in a cut-throat industry.

Those waves have become even bigger in the last two sessions, which are with dods on the hull. With a public stance that Max Vastapane did not win the 2024 Formula 1 title, in-race in compulsory recharging pitstops which will make their debut in the next round in Jeddah. But the latest concept of Formula E is of course its most eyes.

Early this week It announced the Evo sessions In which 11 celebrities and the affected people, including the choice of Brooklyn Beckham and former-Footboller Sergio Aguroo, will first experience the new Jane 3 EVO machines. This is certainly not the first time media personalities have been given the opportunity to go behind the wheel of the racing car.

Celebrity race is now a matter of the past, but once many race meetings were a common vision worldwide, while Formula E has put the first eight -time Olympic champion Usain Bolt and actor Adrian Body behind the wheel for some demos. Laps during a race weekend.

But this new phenomenon is not low on a trimmed version of Miami International Autodrome, taking things one step forward, each celebrity will start on a driving trip that will include the simulator session, physical conditioning, driver coaching and engineering debries. 11 teams. In short, it aims to show over 300 million people – jointly of all celebrities – what goes into becoming a racing driver and how difficult it is to drive, race alone, the latest repetition of electric cars.

Celebrities have run Jane 3 cars several times, with Olympian Usain Bolt to go behind the wheel

Photo by: FIA Formula E

This is a concept that has some qualities and is not really the first time that such an idea has been put into action, in which Twitch and YouTube Stretels 2022 have a race for a race in Formula 4 Machinery Le Men’s Bugati Circuit Take it to It can be argued that the concept of Formula E is being done on a large scale with more high-profile figures, with more and more social media and even sharp cars have a significant difference- No race will actually be.

Instead, each celebrity driver will simply operate laps on his own as they try and reach close to the benchmark time set by the respective regular driver of each team. Dods independently accept that it will “be the worst phenomenon to sit and see in history” as an audience occupying the circuit at any time with only one driver and there is no competitive element in the game. For this reason, the incident will remain closed for the public.

This in itself seems like a large-scale missed opportunity, while on-track activities will be more than the possibility of looking at paint dry, off-track fan engagement will be an easy sales for an American audience infected by celebrity culture from Celebrity Culture. . Can ‘Magic of Editing’ make the on-track spectacle any more attractive when the material is shared on social platforms, it remains to be seen, but there is no forgiveness for what has been fixed by the dodes.

“If we only played it safely and tried and made innovation, we did not promote the pit, we did not do the Evo session, we did not do any of this stuff, then we must have been sitting here today with 150 million fans with fans. , Not 400 million ”
Jeff dods

Dods tells the autosport in a special interview, “When I wake up every morning, we cross my mind, we have this great game, great driver, really strong innovation curve,” Dods are a special interview Explains autosport in. “How can I show more people to that product and how can I increase the importance and noise around the game?

“This means that you have to push the boundaries and behave it like a sports entertainment product, not just a sport product, and essentially it means that not everyone agrees that everyone agrees that What are you doing. But I can promise you, if we only played it safely and tried and innovated, we did not promote the pit, we did not do the Evo session, we did not do any of this stuff, then we ‘today’ Will sit here with 150 million fans, not 400 million. ,

At the age of social media and livestreaming platforms on this day, the game ‘gimmick’ has all become anger-that pre——–st boxing world champion Mike Tyson is being reduced to spend his time in the ring. ,

Hardcore boxing fans were in an uproar and it is easy to see why motorcyst traditionalists will feel the same in March, but it is not surprising that Formula E has gone down from this route. Its main audience is less than the other leading Motisport Championship, whose first taste of racing is not a luxurious sound of V10 engines, but is more likely that the heartbreaking of electric vehicles.

Formula E chooses its places to bring electric racing for fans, but its latest initiative is certainly bold so far.

By photo: Beto Issa – Motorsport images

This phenomenon is almost a moot point compared to a high pressure question. That is, such an incident is being held at the cost of a real FIA-approved, championship race.

The date of March 5-6 sits in the opening race on either side of the Jeddah double-header and in the opening race at the Homestand-Mammy Speedway, that the slot was slated as a TBC on the provisional schedule. In the city of Chiang Mai, Thailand, a race was postponed as a destination for a race, before the change in the government meant that a deal was not possible, and a decision required whether an option site requires a decision. To find.

Dods says: “The option for this was,” Let’s go and book a certain circuit that we do not exclusively or try and do something innovative and disruptive in the slot. “

Disruptive is a word that has followed Formula E as it was established in 2014, especially in the eyes of the enthusiastic people of traditional motorcyts. Although this motorsport can not make itself many friends in the world, every chance that it can just make itself some new fans, which have never heard of the championship right now.

“If we sit at the end of this and I have half a dozen racing fans then tell me that it is ridiculous, but we have added 50 million fans to the championship, then it made a very good comeback on investment It will feel like, “Dods say.” If we go through this practice and it does not add any fan and it is not especially content for the creators, then it will not be a good practice, but we one Youth, innovative, testing and learning types are business.

“We are 10 years old and we wish to be in 2030, the world’s second largest motorsport, behind Formula 1. To do this, we have got our fanbase to grow. There are very few ways by which you can fully draw new people into sports; You have to go to their pond and fish, which means we have found to find ways to do so. We feel that this is a very compelling format to do this. ,

Formula E CEO Dods are sure that their plan will be the right step if it attracts new fans, even if it harasses traditionalists

Photo by: Andreas Beel

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