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HomeFashionStreet FashionI am a South Asian Beauty Founder-Dopamine-Boysing Makeup Tip I Swear

I am a South Asian Beauty Founder-Dopamine-Boysing Makeup Tip I Swear


Lineup There is a monthly chain where we are giving you an inner glimpse in the beauty lineup of experts and tastelers with the most soughting experts in the industry. Get ready for a rear scenes can see everyone that they can make their world round.

You probably know this so far, but makeup No Just to fill in a spot or sparse bark. It provides a very large purpose: self-expression. My best friend also enhances makeup for art-Rich stained blush And a multicolored eye shadow is palette paint, and its face is canvas.

While the beauty industry has made progress recently Inclusiveness With extended shade categories, marginal communities have often felt that this integral form of self-expression is not available to them. Kulfi beauty Founder Priyanka Ganju Knows this feeling deeply. “As a teenager in India in the early 2000s, I never saw anyone who I saw in beauty campaigns, which I felt that it was not for me,” she says. “In the late 20s, I started working in the beauty industry in Esti Lader and then in New York in Epsy. I started playing with makeup and discovered how fun and expressive it is.”

Priyanka Ganju Kulfi Beauty

During Ganju’s career in the beauty industry, she struggled to find products that complemented her skin tone. So in 2020, he installed Kulfi beauty Celebrate their unique identity to encourage people to create a joyful relationship with beauty and to suit beauty standards. This mission echoes through the brand, its product in its name to its colors. Ganju says, “The name Kulfi comes from this South Asian ice cream, which is full of fun colors and tastes – when we make each product, it is an exact playful vibe.” “Kufli stands for self-expression, bliss and embrace itself.”