How Australian Grand Prix has become the last fan destination

Australian Grand Prix has long been considered one of the best races on the F1 calendar for fans. There is no shortage of GA areas with a spectacular view of the track, bathroom lines are low, food options are plentiful and public transport in Albert Park is incredibly run well. But as the demographic of the game has moved in the last decade – now the figures are small and more women viewing figures – the organizers have not overcome the embracing new fans by motivating the race offerings to them.

“Last year, 44% of all attendees were women, with a large portion of 16 to 34 age limit,” Australian Grand Prix CEO Travis Ald told Motorsports.com. This year, The Roster of Event Partners includes Australian Beauty Behemoth Mecca, Skincare Giant La Roshe-Pose, Jean Z-Ped Hair Care Business Shark Beauty and Self-Tanning Brand Bondi Sands. Luxury French Fashion House, Louis Wuiton, also included as the title sponsor of the race (as part of the global deal of the Arab-dollar of F1 with LVMH).

“It was believed that the motorcysts were for people, and we are trying to demonstrate that it is not,” Ald explained. “We had to push the brands initially to show them, there was a place for them here and they would grow as a result of their association. But as our demographic has moved, they have started approaching us, so this is a good situation. ,

Albert Park is not only welcoming more for young women, with styling stations in fan zones and trendy melbourne restaurants pop-ups, but it has also become a destination for families. As a result, the layout of the venue has been re -added to four separate teachings, catering for each separate audience and to ensure that fans do not have to travel long distances across the park. “We have straight motorsport for hardcore racing fans, Pit Stop Park for families, Melbourne Junction as a premium area, and Lakeside, which hosts the main stage and entertainment,” said Ald.

The organizers form most of the circuits from the scratch every time the F1 comes to the city every time, which allows them to “innovate, change and borders of the year to push to the year.” An example of the said innovation is his signature fan experience, Melbourne walk, where the driver and team principal congratulate the fans while going to the Principal Padock. “We made it, and now it is copied worldwide,” said Ald. “Last year, fans were lining a few hours before Gates’s opening and they would literally sprinkle to see their favorite drivers to find the fence. Energy and vibe are just incredible. ,

Unlike some of its European counterparts, where history and tradition defines the phenomenon, or the race like the Las Vegas, which is heavy in hospitality, Melbourne has carved her identity as a staple on a premiere fan destination and a staple on the Australian social calendar. Whoever is Any Down Under March makes its way for Albert Park, not only for the race, but also for an event called Glamor on the grid.

Next to the Australian Grand Prix on Wednesday, Pitlane and Padocks become a background for a star-staded gala, with hundreds of local personalities and personalities. Michael Masi, Family members of Oscar Piastry and F1 instructor Kim Kedel and Rupert Manovering 2025 appeared with dozens of Australian athletes, models and influences.

“I receive many requests for glamor on grid tickets, as I do for the race,” Aulad said with a laugh, seeing that people fly from across the country for the event. “This is a mixture of motor racing, fashion and music, which means that you do not need to be a motorsport enthusiast to participate – but once people come, they often fall in love with the game.”

The event was also underlined by the onset of LVMH’s 10-year mega-dil with F1. “For Louis Wuiton to choose us as a race where they want to debut (their partnership) with F1, it’s something that we are incredibly proud of,” said Ald. “It says how our incident has deployed itself globally.”

Melbourne has certainly earned a reputation as a city that embraces major international programs. “We are the world’s only city with a Grand Slam and a Grand Prix,” said Ald – and the whole city joins. “Half of the people change because they want to see every lap of the race, and the other half turns because it is an incredible event,” he said. With a contract that extends until 2035, it is clear that Australian Grand Prix has strengthened its place on the calendar firmly, and is getting better only each year.

Photos from Australian GP – Free Practice