Gapstudio’s new “liquid soft” jeans are going to go viral

If you are paying attention, you know that the difference is more cold than now. ZAC POSEN, EVP and Gap Inc. Thanks to the large part of the creative director of the classic retailer on a roll Smart cooperationOne list Celebrity dressingAnd many cute clothes. Another reason for its recent success? Gapstudo. Launched in April 2025, it is “a new section” according to a press release represents the highest expression of the reputed American brand in terms of style, craftsmanship and quality.

Today, Gapstudio dropped its summer collection with a campaign by Leela Moss. According to a press release, the collection has a liquid-soft hand and livelihood with the brand’s “all-new draped denim that provides an easy, spontaneous flow for the hot weather months. A sun-fickle finish brings a live-in look, such as late-dunn hems tonal and adds characteristic through micro-downy hems tonal.

“This is about the sensation of the first walk with the sea in the jeans,” Posen said in a statement. “We wanted clothes that are soft, light, upheaval -rich – affect the spirit of summer, respecting the heritage of the gap.” Scroll down to see the campaign and shop for our favorite pieces.