A central base of robotaxis is that high use and low labor costs will eventually make it a cheaper transport option. It is still away from the truth, but now there is some data that gives us an idea how much.
The OB, an app that collects a pick-up time in real-time pricing and several ride-hiling services, has just published what he is saying “”The first intensive examination of the pricing strategy of the vemo.“The company found that Wemo’s self-driving car ride is consistently more expensive than comparative offerings from Uber and Lyft-and it does not matter.
Specially shared with Techcrunch, San Francisco, is based on the value of one month of data collected between 25 March and 25 April in California. OBI drew the Vayemo, the “standard” of the lift to compare the price and the ETA, and the records of approximately 90,000 “from the Uberx. This compared the ride requests from the same time and routes. OB found that Lyft offered the lowest average price at $ 14.44. Uber was at the next $ 15.58. The average price of Wemo in the value of the month’s data was $ 20.43.
OBI Chief Revenue Officer Ashwini Amberzan told Techcrunch that it was somewhat surprised that in view of the early popularity of the service of Wemo. Wemo said in May that it is providing 250,000 Visits paid per week In its first four cities. High pricing has clearly not slowed that enthusiasm.
“In colloquial language, there is an idea that the autonomous vehicle is something that will destroy the driver’s jobs and put the drivers at risk. And I think the irony of what we have seen is that it is actually quite expensive to run AV, and it is not going to happen, at least in the near period,” he said.
In peak hours, OBI found the average price of Vaymo more expensive than a LYFT and was about $ 9.50 pricier about $ 9.50 compared to a Uber.
“I didn’t expect the consumers to pay more than $ 10,” Anburajan said. “I think (that) talks with a real sense of enthusiasm for technology, innovation, and sometimes a real priority to be in a car without a driver.”
OBI found that not only the Wimo was more expensive, but also had more variability in pricing than Uber or Lift.
Ambarjan said that an explanation is that the pricing model of Vaymo is not as sophisticated. Uber and Lift, he said, is more than a decade how they ride. They are also slightly more dynamic platforms, with drivers to look inside and out on their time, or to join or leave the gig work completely.
Meanwhile, most of the wimos are fixed, but the supply of vehicles is increasing gradually (although the speed of that development May be fastWhat it has said by Anburajan is a “net supply and demand” pricing scheme.
There are two major effects on customers. One is that short trips spend more than a long time. OBI found that if the ride remains below 1.4 km, the Vaymo ride is about $ 26 per kilometer.
It was also true of Uber and Lift ride. But OB found that the smallest vemo rides were 41.48% and 31.12% higher than Uber and Lyft respectively. The difference in the form of a ride shrunk. In riding between 4.3 km and 9.3 km, a lyft cost $ 2.60 per km, a Uber costs $ 2.90 per km, and a vemo costs $ 3.50 per km.
The other effect is that long waiting time is equal to more expensive trips. Finally, it means to take a long way to take a customer to send a car means that it will ride a low-high-margin, shorter distance.
It is still not discouraging the vemo customers, said Ambajanjan, even though the OB found Waymo for high variability in waiting time.
In addition to the data-based deep dive, OBI surveyed riders in Los Angeles, San Francisco and Phoenix, Arizona to have a better understanding of running these trends.
The company found that 70% of users who had taken a vemo ride said that they prefer a driverless car for a traditional rideshare or taxi.
Despite that enthusiasm, OBI found that security was still a major concern for the riders. Among the people involved in the survey, 74% said that he has the biggest concern about safety robotaxis. About 70% of the respondents said that they feel that there should be some forms of distant human monitoring of the ride (something that is already a common practice).
Perhaps even more striking is how people answered a question whether they would be ready to pay more for a vemo. About 40% said that they would pay “equal or low”. But 16.3% said they would pay less than $ 5 per ride. Another 10.1% said they would pay more than $ 5 per ride. And 16.3% said they would pay $ 10 and more per ride.
Ambarjan said that it helps to explain the ride of Wemo.
He said, “There is something about being alone in the car” who are winning customers. “This is for you, eg, live in a small bubble and get from point A to point B, and be very comfortable to do so.”
