Jason Momoa tells Fox Business that his Mealy Vodka brand is designed to be “sipped naturally” without any added ingredients.
Some Hollywood stars got success in liquor business in 2024 while one got a big shock.
Dwayne The Rock Johnson Teremana Tequila is the most successful celebrity tequila brand.
According to Spirits Business, it is the ninth most successful celebrity-endorsed brand across all categories.
According to Spirits Business, Johnson’s tequila company is valued at $3.5 billion.
Dwayne Johnson and Mark Wahlberg’s tequila companies have made millions. (Getty Images/Getty Images)
Sammy Hagar says a truck has been found after million-dollar tequila robbery in border town
Below is a look at other celebrity alcohol brands that had a successful 2024.
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818 tequila, kendall jenner
Kendall Jenner’s 818 Tequila Launching in May 2021. According to Spirits Business, sales increased 150% in the first 12 days after Jenner introduced his tequila brand in the UK in 2023.
Kendall Jenner’s 818 Tequila launches in 2021. (Kevin Mazur/Getty Images for Atlantis The Royal)
Fast Company reported that Jenner’s Blanco Tequila dropped its price from $39.99 to $29.99 in 2023 in response to customer demand. According to the outlet, the $10 price drop could double sales by mid-2024.
jason momoa
Jason Momoa is brand new to the celebrity alcohol brand game. Starr and Blaine Halverson teamed up to launch Mealy Vodka in 2023.
Jason Momoa to launch Mealy Vodka in 2023. (Vivian Killilea/Getty Images for Mealy Vodka/Getty Images)
Earlier this month, Momoa told Fox Business what it takes to build a successful alcohol brand with so many celebrity competitors.
“I love all spirits. You can have so many different kinds. I love whiskey and Scotch and mezcals, but vodka is a very old thing, and it’s been around for a long time.
WATCH: Jason Momoa explains what makes his vodka brand special among other celebrity alcohols
Jason Momoa tells Fox Business that his Mealy Vodka brand is designed to be “naturally drunk” without added ingredients.
Momoa said, “So, we wanted to create something that you could sip naturally. It’s treated like an ingredient and not like a spirit, so we wanted to tackle that.”
sammy hagar
sammy hagar And for business partner Guy Fieri, the year hasn’t been as good as other celebrity-endorsed alcohol brands.
Hager and Fieri are co-owners of tequila brand Santo Spirits.
In November, Santo Spirits had two cargo trucks carrying $1 million worth of product stolen in Laredo, Texas after being transferred across the border from Mexico.
Sammy Hagar and Guy Fieri co-founded Santo Spirits in 2017. (Ethan Miller/Getty Images for Los Santos: Santo Puro Mezquila/Getty Images)
The missing trucks contained 24,240 bottles Santo blanco and reposado and a specially created Extra Añejo, which was created over the course of 39 months.
Hager told Fox Business this month that the brand will be more careful in the future when it comes to shipping.
“We will pay more attention,” the 77-year-old man said. “You think everything is OK. You think, ‘Hey, the truck came across the border, everything is OK.’ No, it came from across the border, and it was not good, so, now we are really careful.”
WATCH: Sammy Hagar and Guy Fieri would be ‘really careful’ sending tequila trucks across the border after robbery
Sammy Hagar told Fox Business that he and business partner Guy Fieri will pay ‘more attention’ to tequila transportation after the robbery.
The rock star is proud of the Santo brand.
“We cut the agaves tight,” he said. “Most people just leave a bunch of green in there, and the green is bitter. They also use young agaves, and they’re bitter. And you have to add sugar and things, colors to it. We don’t do anything like that We leave it in the barrel until it gets the color we want, the flavor we want, everything is the best it can be.”
Fieri and Hager launched Santo Spirits in 2017 and operate out of the El Viejo distillery in the highlands of Jalisco, Mexico.
mark wahlberg
Mark Wahlberg became an investor in tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico with co-founders Aaron Marquez and Abraham Ensor.
Mark Wahlberg is the co-owner of Flecha Azul Tequila. (Dennis Truscello/Getty Images for the Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted “the #1 sipping tequila in the world.”
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In 2024, Wahlberg opened a new location for his restaurant, Flecha Cantina, in Las Vegas, which serves his tequila.
Matthew McConaughey
Matthew McConaughey and wife Camila McConaughey co-founded their tequila company, Pantalones Tequila, in 2023.
Pantalones offers three types of tequila – blanco, reposado and añejo.
Camila McConaughey and Matthew McConaughey to launch Pantalones Tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met over margaritas, and from that first sip, we knew we wanted to create something special together. Tequila was and still is a part of our story, so taking on the challenge of creating our favorite tequila was a perfect fit and the next natural thing.” The chapter was “for our first business partnership together and for us as a couple,” Matthew and Camila said on their website.
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“Once we had created an extraordinary tequila that spoke for itself, we wanted to bring the fun back into tequila again – over the past decade the tequila industry has become more and more serious, and sometimes even That cunning too.
“It’s not all about tequila for us and our friends, so we wanted to counter-program that trend. We had a chance to do 47 tastings before the product came to market. That process gave us more than just the smooth, Balanced, organic agave forward flavor. Just the right hint of sweetness at the end – which you’ll get in every sip.”
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According to Forbes, Pantaleones Tequila has already made its mark on shelves in its first year. The outlet reported that the brand earned top honors at the San Francisco World Spirits Competition.
bob dylan
In 2018, Bob Dylan launched his own brand of whiskey, Heaven’s Door Spirits. Dylan teamed up with Mark Bushala to convert a former church into a distillery in Tennessee.
According to The Guardian, Dylan said in a press release at the time, “You don’t always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys, each telling a story.”
Bob Dylan’s Heaven’s Door Spirits launched in 2018. (Courtesy Heaven’s Door Spirits/Fox News)
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Dylan elaborates on the whiskey company’s website, saying, “I wanted to create a collection of American whiskeys that, in their own way, tell a story. I’ve been traveling for decades, and I couldn’t wait to try some of these. I have been able to.” “It is the finest whiskey spirit in the world.”
