promotion, Lifestyle brand Cybex launches a monochrome flagship gather In Paris As part of its continued retail expansion strategy – almost 20 years after the brand was founded.
Located on the prestigious Rue Saint-Honoré near the Louvre Museum in central Paris, the store has “a unique monochromatic design DNA”.
The 359 square meter store, spread over two floors, was finished in various muted beige, cream and beige tones with cement-finished walls.
Within the space Cybex’s various child-focused products are arranged on back-lit shelving and low-level plinths. The store showcases the brand’s product range, which includes strollers, car seats, baby carriers as well as other baby-related home products and accessories.
“This flagship reflects the luxury design aesthetic of our brand values in an integrated sophisticated space,” said Andreas Skotnik, senior director of corporate architecture at Cybex.
“The muted tones, soft architectural shapes and intimate ambiance are designed to minimize any contrasts and be most complimentary in highlighting our products.”
The store is the brand’s first physical location in Paris and opens in Prague, Tokyo and Amsterdam as it continues to expand with flagship stores.
“Paris was a natural next step,” said Martin Paus, founder of Cybex.
He added, “The French capital is one of the most beautiful and dynamic cities in the world, with the target demographic and industry maturity and sophistication that is perfect for us.”
“Parents and families in Paris are extremely cultured, innovative and attentive to the highest quality products that can fit perfectly into their lifestyle, which I am proud to say we can deliver with the best.”
Founded by Poss in 2005, the German brand aims to create comfortable and safe products for the teen market.
With its move into retail, it aims to offer its customers an experience on par with more traditional luxury brands.
“Parenting should be one of the most emotionally wonderful experiences in life,” said Poss, “and we want to give parents the opportunity to experience it with us in a space that not only represents the brand’s vision not only enhances the sense of luxury and service we provide. ,
He further added, “Our mission is to give parents a one-stop solution and be the best concierge to maintain their lifestyle without any compromise.”
“We don’t want to be seen as just a teen brand and that’s why in each store location and especially in Rue Saint-Honoré in Paris, we are part of the ecosystem of the most luxurious brands on earth.”
Photography is by Evan Matthey.
partnership content
This article was written by Dezeen as part of a partnership with Cybex. Learn more about Dezeen partnership content Here,
