Bill 96: New language rules require that store signs in Quebec be two-thirds in French
The Quebec government has issued new rules requiring French to occupy most of the space on storefronts and exterior commercial signs.
The province wants French to be the dominant language on commercial signage, even when the business name is in English.
Stores like Canadian Tire will have to include generic terms or descriptions in French on their windows that take up twice as much space as the brand name in English.
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The regulation also strengthens French language requirements on product packaging.
The new rules are part of Bill 96, which overhauled Quebec’s language laws in 2022 with the aim of protecting the French language.
The regulation was published on Wednesday and will come into force in June 2025.
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