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AI-generated profiles Facebook may soon be flooded with users, according to new comments from a Meta AI executive.
Over the past year, the social media platform company has been improving and promoting new artificial intelligence programs and technology on sites like Facebook. In July, Meta launched new testing AI character creation tools with hundreds of thousands of characters already created.
Although most of these characters are private right now, Meta expects them to be a regular part of the platform in the next few years.
Meta is increasing investment in AI technology. (AP Photo/Thibault Camus/AP Newsroom)
“We expect these AIs to actually exist on our platform over time, just like accounts exist,” said Connor Hayes, Meta vice president of product for generative AI. financial Times Thursday.
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“They’ll have bios and profile pictures and they’ll be able to generate and share AI-driven content on the platform…that’s where we see it all happening,” he said.
Hayes said AI investment would be a “priority” for Meta over the next two years to help make its platform “more entertaining and engaging” for users. Currently, users can access Meta AI to edit photos create an ai assistant,
The Financial Times also reported that Meta also plans to roll out new text-to-video generation software for content creators to insert themselves into AI-generated videos.
Experts have warned about the harm AI-generated profiles could cause on social media platforms. (iStock/iStock)
Prior to these rollouts, some experts warned that significant guard rails needed to be established to prevent the technology from being “weaponized.”
Becky Owen, chief marketing officer of talent agency Billion Dollar Boy and former head of Meta’s creator innovation team, told the Financial Times, “Without strong safeguards, platforms risk amplifying false stories through these AI-powered accounts “
He also warned that the influx of AI users could actually weaken brands by flooding the platform with comparatively lower quality content.
He added, “Unlike human creators, these AI personalities do not have the same capacity for lived experience, emotions, or relatability.”
AI-generated content currently required To include an “AI Info” label on Facebook.
in a comment to fox businessA Meta spokesperson explained the capabilities of the AI tool.
“With AI Studio, people can create and chat with AI characters who are AI based on your interests. Anyone can create these and use them for utility, entertainment, or support. You can build AI And searches to help you do things like teach you how to cook, get quick tips, create captions, share advice on fashion or provide daily affirmations,” the spokesperson said.
Although Meta is making significant investments in AI, CEO Mark Zuckerberg said In April, it could be a few years before they see any benefits from their AI technology.
Meta platforms are currently required to have a label indicating AI-generated images. (Photo illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images/Getty Images)
“Historically, investing to create these new scaled experiences in our apps has been a very good long-term investment for us and for the investors who have engaged with us and the early signs are quite positive here as well. But Building cutting-edge AI will also be “a huge undertaking compared to other experiences we’ve added to our apps, and will likely take several years,” Zuckerberg said.
