When Paolina Russo and Luceil Guildmard met through a studio-sharing system, neither could they guess that their central St. Marties Education and Mark Jacobs (for Lucbes) and Marleela (for Paolina) and the Internships in Mella (for Paolina) and coal in one of the most horrific young labels in London. After launching in 2021, both of them showcased not two-profiles two years later: as a semi-finalist for the LVMH award, as a finalist for the Woolmark Award, and a place on 1 Granary’s Maintenary Maintenance Program.
“We are very solution-centered women,” Russo offered above the zoom, fresh the launch in the Dover Street Market in London and an Asian tour included a round through Complexcon presentation and Seoul in Hong Kong.
Both described their fall-entered the Gathagit of Rampona Bulleward-as a piece from a modern suburban fantasy story, which is a Tamagoci-Conscience in a vortex of populated purple colored by a Tamagoci-K-Sampas, which is populated by warrior princesses wrapped in a vortex of populated purple color. A mashup of medieval contexts, corsetry codes and “2010s tumblr aesthetics”, the collection spoke for the need of a certain type of armor as a girl (as they describe themselves) that makes her way through her that sounds like the end-wisdom.
The Nitwear is the technical stronghold of the brand, and traditional techniques are re-seen in many best pieces of the season, for example a cable knit made a high cut into parts in a fitted corset shape, or specific lentivar prints on weaving with craft-transition with hand craftsmanship with mechanical production processes. In addition, the gold foil-walled fabric and denims, including a Sassi pleated miniskirt or baggy jeans, referred to Herldry, while light Illusjan tulle prints and denims-c-chees and fans affect the couple’s hearts and stars as well as the pair’s hearts and stars.
Russo and Guilmard Portugal are committed to collaborate with a man-shape with a manufacturer, laser-eched jeans-a time-intensive technique that uses spherical water systems to reduce environmental impact-this season produced knee-high-sneakers boots and reconciled those soft-wards. Even their digital extensions bends to artisans integrity; In creating virtual dopygangars for Roblox, designers found that broad handwork required IRL, which takes equally to laborious procedures in the digital circle.
“We love that pendulum,” Russo said, referring to parallel between the physical and virtual creative world. “We want to motivate people to join the process behind the design.” Given the speed of the brand, he and Gilmard have found their way.
